Market Overview

rag & bone Looks to the Future with Appointment of Stefanie Strack as Chief Executive Officer

Share:

rag & bone announces today that Stefanie Strack has been named as its
Chief Executive Officer.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180808005432/en/

rag & bone Announces Stefanie Strack As CEO (Photo: Business Wire)

rag & bone Announces Stefanie Strack As CEO (Photo: Business Wire)

Stefanie Strack's appointment will become effective September
10th
, 2018, at which time she will also be appointed to the
rag & bone Board of Directors. Marcus Wainwright, the current CEO will
assume a new title as Founder & Chief Brand Officer.

"I am beyond thrilled that Stefanie will be joining the company and I
see her as a true partner. Stefanie brings us a wealth of experience in
key strategic areas and personifies the rag & bone woman. Her coming on
board allows me to focus on what I love, which is designing great
product and continuing to build the rag & bone brand. Rag & bone has
always challenged the status quo, always trying new ways of doing
things. I know that Stefanie will continue that tradition of challenge
and innovation leading us to an awesome future as a brand with a purpose
and a singular focus on the customer."

Marcus Wainwright, rag & bone Founder & Chief Brand Officer

Strack brings fresh perspective, energy, and strong leadership to rag &
bone where she will focus on digital transformation and deepening the
consumer connection globally across wholesale and direct-to-consumer. As
an advocate for a more elevated, connected consumer experience, she will
challenge the traditional product cycle and ignite the brand to become
more personalized and responsive. Strack's leadership style is uniquely
suited to cultivate an inclusive and purpose-driven brand, which remains
true to rag & bone's focus on originality, quality and authenticity.

"As a professional, I have been inspired by rag & bone for years, and
as a customer the brand has held a unique place in my heart.
Authenticity is the essence of rag & bone, and I see that reflected
throughout the rag & bone team. I am excited to be a part of this
incredible culture, one that has purpose, passion and inspiration. We
will create a brilliant future for those inside our company and those we
serve."

Stefanie Strack, rag & bone Chief Executive Officer

Strack has spent the last 14 years at Nike Inc., in a variety of
operational and business roles, and has been an integral part of the
Nike's Corporate Leadership Team. Most recently, she held the position
of Vice President/General Manager of Nike Express Lane, leading a global
effort to meet evolving consumer needs with improved speed to market.
Strack's vision led to the development of a new division within Nike
tasked with transforming all key direct-to-consumer functions: consumer
sensing, data and analytics, design, supply chain and manufacturing. As
noted in Nike's earnings for the fourth quarter of fiscal 2018, Express
Lane has created substantial impact and is now the fastest-growing
product engine, serving as a key focal point of Nike's speed initiative.

Prior to leading Nike Express Lane, Strack served as the General Manager
of Nike Skateboarding. In that role, she focused on harnessing the
passion of young millennials while bringing digital innovations to both
the direct and wholesale marketplace. Strack now looks forward to
bringing these rich insights and her multi-functional expertise home to
rag & bone.

Through her culture-first, inclusive approach, Strack has become an
innovative thought leader in the footwear and apparel industry and her
extensive experience in leading, innovating and scaling visionary
initiatives, will guide the evolution of rag & bone.

Her arrival comes as rag & bone prepares to accelerate its
direct-to-consumer efforts. Having already become known as an industry
disruptor, this appointment signals the next evolution in a brand
consistently recognized for its uniquely individualistic and innovative
approach.

About rag & bone:

Since its origins in New York in 2002, rag & bone has established itself
as a critical and commercial success in the international fashion world.
Combining English heritage with directional design, the brand has become
synonymous with innately wearable clothing that has an edgy yet
understated New York aesthetic.

rag & bone offers a full range of men's and women's ready to wear,
denim, accessories and footwear collections. rag & bone operates 42
stores worldwide and also available in boutiques and department stores
in over 53 countries. www.rag-bone.com

View Comments and Join the Discussion!