Market Overview

Certona Named a Leader in 2018 Gartner Magic Quadrant for Personalization Engines


Certona, the global leader in real-time, AI-powered omnichannel
personalization for the world's largest brands and retailers, announced
today they are named a Leader in Gartner's new Magic Quadrant for
Personalization Engines. The study evaluates personalization solutions
by evaluating multiple criteria grouped into two categories, the ability
to execute and completeness of vision. According to the report,
"Personalization engines apply context about individual users and their
circumstances to select, tailor and deliver messaging such as content,
offers and other interactions through digital channels in support of
three use cases — marketing, digital commerce and customer experience."

"We believe being named as a leader for personalization engines by
Gartner further solidifies our decade of market leadership," said Meyar
Sheik, CEO and Co-founder of Certona. "For over a decade, Certona has
paved the way for marketers to drive engagement through personalized
experiences. Certona can offer the power and performance of our
personalization platform as well as our ability to provide compelling,
real-time, interactions between brands and their customers."

According to Gartner, "Leaders are vendors that demonstrate a solid
understanding of the product capabilities and commitment to customer
success that buyers demand in the current market. This is coupled with
an easily understandable and attractive pricing model that supports
proof of value, incremental purchases and enterprise scale. In the
modern personalization engine market, purchase decision makers demand
easy-to-use and easy-to-buy products. They require that these products
deliver clear business value and deliver results with limited technical
expertise and without the requirement for upfront involvement from IT.
In a rapidly evolving market with constant innovation, a Leader must
also demonstrate that it is not focused only on current execution. It
must have a robust roadmap for solidifying its position as a future
market leader, thus protecting the investment of today's buyers."

Certona offers a complete suite of cutting-edge personalization
solutions that enable data-driven, contextually relevant, individualized
customer experiences in real time across all touchpoints. They have been
recognized by the Internet Retailer for 10 consecutive years as the
leading personalization provider to the Top 500 retailers, including 30
of the Top 100. Certona has 13 patents encompassing technologies for
predicting human behavior and personalizing the customer experience. The
company powers two billion personalized experiences a day, helping its
clients deliver individualized experiences at massive scale to increase
engagement, revenue and customer lifetime value.

Gartner, Magic Quadrant for Personalization Engines, 25 July 2018

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research publications, and does not advise technology users to select
only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner's
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for a particular purpose.

About Certona

Certona, the leading real-time omnichannel personalization solution and
pioneer of AI-driven experience individualization, powers 73 billion
unique experiences each month. Trusted by more than 600 brands in over
70 countries, Certona's patented technology leverages machine learning
and predictive analytics to deliver a fully-orchestrated experience with
optimized content and messaging to increase engagement and conversions
across all customer touchpoints.

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