Market Overview

Strategy Analytics: Q1 2018 Smartphone Apps Processor Market Share: Chips with On-device Artificial Intelligence (AI) Grew Three Fold


Apple, HiSilicon, Qualcomm and Samsung LSI Capitalise on AI's Take off
in Smartphones

The global smartphone Applications Processor (AP) market declined 0.3
percent year-over-year to reach $4.5 billion in the first quarter (Q1)
of 2018, according to Strategy Analytics Handset Component Technologies
service report, "
Apps Processor Market Share Q1 2018: Samsung LSI and HiSilicon Register
Double-digit Growth

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Q1 2018 Smartphone AP Revenue Share: $4.5 Bn (Graphic: Business Wire)

Q1 2018 Smartphone AP Revenue Share: $4.5 Bn (Graphic: Business Wire)

According to this market research report from Strategy Analytics, Qualcomm,
Apple, Samsung LSI, MediaTek and HiSilicon
held the top-five revenue share spots in the global smartphone
applications processor (AP) market in Q1 2018. In Q1 2018, Qualcomm
maintained its smartphone AP momentum with 45 percent revenue share
followed by Apple with 17 percent and Samsung LSI with 14 percent.

  • Strategy Analytics estimates vertical vendors Apple, HiSilicon
    and Samsung LSI together captured 40 percent revenue share in
    Q1 2018. Despite these advances, the market leader Qualcomm
    improved its market share driven by broad customer relationships and a
    strong product line up.
  • MediaTek and UNISOC (Spreadtrum & RDA)
    continues to underperform in the smartphone AP market and once again
    saw their shipments decline year-on-year in Q1 2018.

Sravan Kundojjala, Associate Director at Strategy Analytics,
commented, "MediaTek lost smartphone AP market share for the
fifth consecutive quarter. In Q1 2018, due to challenges in product
transition and competition from Qualcomm, MediaTek's smartphone
AP shipments reached the lowest in the past four years. Strategy
Analytics believes that MediaTek's share losses are bottoming out and
its renewed Helio P series chip effort has the potential to bring
MediaTek back on track in the coming quarters."

Stuart Robinson, Executive Director of the Strategy Analytics Handset
Component Technologies
service, added, "Strategy Analytics estimates
that smartphone APs with on-device Artificial Intelligence (AI)
functionality grew almost three fold year-over-year in Q1 2018. Apple,
HiSilicon, Qualcomm and Samsung LSI were the prime
beneficiaries of AI's take off in smartphone APs in Q1 2018, addressing
the AI chip market with multiple approaches including dedicated AI IP
blocks and repurposed DSP & GPU combination. Key AI smartphone APs
include Apple A11 Bionic, HiSilicon Kirin 970, Qualcomm Snapdragon
845/835 and Samsung Exynos 9810. Strategy Analytics feels that AI's full
potential is yet to be realized in smartphones and AI will ignite the
architecture innovation in smartphone APs in the coming days."

Strategy Analytics is working with companies to help them maximize this
opportunity based on their unique market position and technology

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory
services, consulting and actionable market intelligence for emerging
technology, mobile and wireless, digital consumer and automotive
electronics companies. With offices in North America, Europe and Asia,
Strategy Analytics delivers insights for enterprise success.

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