Market Overview

India Infotainment and Connected Car Outlook to 2021 -


The "Infotainment
and Connected Car Outlook for India"
report has been added to's

The rising standards of living and a burgeoning, upwardly mobile middle
class with high disposable incomes and increased Internet penetration
are the key factors responsible for the growth of the infotainment
system market in the Indian passenger vehicle (PV) industry. GenY,
working age population, working women, and the Indian middle class
continue to be the most influential segments of the population,
triggering new social, technological, and economic trends. Connectivity,
Digital Usage, Demographics, Vehicle Parc Growth, Technology Evolution,
and Disposable Income are the mega trends driving the infotainment
system market.

With the increase in the number of players in the Indian PV market,
there will be intense competition to capture a reasonable market share;
therefore, OEMs and AFM participants are launching new models at very
competitive price points. Rising digitization and greater smart phone
penetration among customers is accelerating smart phone integration and
syncing with car infotainment systems. Smartphone pairing features such
as MirrorLink/Android auto/ CarPlay, next-gen infotainment app ecosystem
(HTML/Java-based applications), as well as advanced human-machine
interface (HMI) such as gesture control will soon be implemented by key
OE players.

The launch of entry-level sedans and sports utility vehicle (SUVs) by
global major OEMs like Honda, Hyundai, Ford, and Renault has given
buyers access to advanced vehicles at lower costs . OEMs in developed
markets are moving from mere safety and security features to more
advanced services like maintenance alerts, recall alerts, prognostics
alerts, and over the air updates, which impact the total cost of

Indian OEMs are realizing that infotainment systems are becoming an
important purchase criterion for the average Indian customer. The author
expects that all models that will be sold in India by 2021 will at least
have one variant with a touch screen infotainment system.

Key Topics Covered:

1. Executive Summary

2. Research Scope, Objectives, Background, and Methodology

3. Definitions And Segmentation

4. Mega Trends Impacting Infotainment and Connected Car Market

5. Indian Passenger Vehicles Market

6. Drivers And Restraints - Total Infotainment and Connected Car Market

7. PV Infotainment OE and Aftermarket Assessment

8. Key OEMs' Infotainment Demand Assessment and Trends

9. Infotainment and Connected Car Regional Analysis

10. PV Infotainment OE and AFM Supplier Analysis

11. PV Infotainment OE and Aftermarket Forecast

12. Growth Opportunity Analysis

13. The Last Word

14. Appendix

Companies Mentioned

  • Ford
  • Honda
  • Hyundai
  • Mahindra & Mahindra
  • Maruti
  • Tata
  • Toyota
  • Volkswagen
  • Renault

For more information about this report visit

View Comments and Join the Discussion!