Market Overview

Century 21 Da-Ly Realty Joins Berkshire Hathaway HomeServices



Grand Island brokerage leader will operate as Berkshire Hathaway
HomeServices Da-Ly Realty

Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family
of real estate brokerage franchise networks, today announced Century 21
Da-Ly Realty has joined its network operating as Berkshire Hathaway
HomeServices Da-Ly Realty.

The full-service brokerage, led by local real estate veteran Jeffrey
Reed, is Central Nebraska's perennial leader for units sold and sales
volume. It holds a 54% share of the Grand Island real estate market
where its three offices operate.

Berkshire Hathaway HomeServices remains one of the nation's
fastest-growing real estate brokerage networks with 46,000+ agents and
nearly 1,400 offices named to the brand since it was launched in
September 2013. The network was recently named "Real Estate Agency Brand
of Year" and "Most Trusted Real Estate Brand" in the 2018 Harris Poll
EquiTrend Study.

Gino Blefari, president and CEO of Berkshire Hathaway HomeServices,
welcomed Reed and his team. "Da-Ly Realty is an institution in Central
Nebraska that has earned the respect and repeat business of its
clients," Blefari said. "The team's strong work ethic, professionalism
and expertise set it apart in the marketplace. I know that our entire
network is very proud that its newest member to the brand is as
accomplished and widely respected as Jeffrey and his agents."

"My vision is to expand my brokerage and I felt like the Berkshire
Hathaway HomeServices support team, with all its brokerage-management
experience, understood my goals and would best help me achieve them,"
said Reed. "The Berkshire Hathaway HomeServices brand couldn't be a
better choice for us, operating in such proximity to Warren Buffett and
Berkshire Hathaway Inc. We think consumers in our markets will
appreciate the combination of Berkshire Hathaway HomeServices and Da-Ly

Reed's organic growth plans include all of Central Nebraska and he said
he's considering brokerage acquisitions in the region. The brand will
give Da-Ly Realty an advantage in agent recruiting, he added. "I think
nearly every real estate professional in Nebraska understands the unique
advantage of the Berkshire Hathaway HomeServices brand in our state.
We're confident top local agents will want to represent the brand," he

With their network membership, Da-Ly Realty agents gain access to the
brand's Global Network Platform, a powerful tool suite driving lead
generation, marketing support, social media, video
production/distribution and more. The brand also provides international
listing syndication, relocation referrals, professional education and
the exclusive Luxury Collection marketing program for high-end listings.

"Berkshire Hathaway HomeServices' tool suite is second to none in real
estate," said Reed. "Our agents will be even more efficient and
effective for their clients. They'll have more advantages to grow their

Da-Ly Realty will commemorate its brand transition today with an event
at its Grand Island headquarters. It will hold an open house celebration
Sept. 6 in conjunction with the Grand Island Chamber of Commerce.

The brokerage's Cabernet and White yard signs today will begin appearing
in the marketplace.

About Berkshire Hathaway HomeServices Da-Ly Realty

Da-Ly Realty, founded in 1961, is a full-service real estate brokerage
serving Central Nebraska. The brokerage in 2018 was named to the Grand
Island Hall of Fame by the Grand Island Chamber of Commerce. Readers of
the Grand Island Independent newspaper have voted Da-Ly Realty to the
Best Of Grand Island list, Real Estate Agency category, for eight
consecutive years. Visit

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate
brokerage network built for a new era in residential real estate. The
network, among the few organizations entrusted to use the world-renowned
Berkshire Hathaway name, brings to the real estate market a definitive
mark of trust, integrity, stability and longevity. Visit

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