Market Overview

G5 Announces G5 Studio, Delivering Performance-Driven Designs for Real Estate Marketers Using the G5 Intelligent Marketing Cloud

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G5's in-house creative agency innovates brand experiences that
perform across the entire customer journey exclusively for property
management real estate marketing

G5,
with 13 years of dedicated focus building out front-end property
management digital marketing solutions, is again disrupting the
marketplace with G5
Studio
. Real estate property managers no longer have to choose
between deep analytics or compelling customer brand experiences – G5
delivers both.

G5
Studio Innovates In-house Creative Agency Business Model

G5 Studio is a first in the property management industry, giving real
estate marketers direct access to the cutting-edge capabilities of a
full-service creative agency while also realizing the benefits of a
comprehensive and integrated digital technology program. Marketing
objectives quickly gain momentum from an award-winning team of brand
strategists, designers, and copywriters with demonstrated expertise in
real estate brand development.

The mission of G5 Studio is to build purposeful brand experiences – from
websites and content marketing strategies to property signage and
marketing collateral – all designed to reflect customers' unique
identity and captivate target audiences. G5's deep understanding of real
estate marketing combined with a performance-first mindset gives
customers the competitive edge to stand out and lead in the industry.
Clients have a one-stop shop for all creative services to support
digital marketing strategies.

G5
Studio Portal to the Intelligent Marketing Cloud

G5's Intelligent Marketing Cloud houses a comprehensive set of real
estate digital marketing solutions including digital advertising, SEO,
reputation and social management, mobile and web optimization, lead
insights, and intelligent call scoring all on one platform.
Performance-based websites designed by G5 Studio serve as a portal to
the Intelligent Marketing Cloud, working in tandem to optimize direct
cross-channel leads identified through predictive intelligence to have
high purchase intent. These lead insights are driven by digital
advertising programs with dynamic spend adjustments that are based on
market and property inventory signals to continually maintain high
occupancy levels and increase net operating income (NOI).

Samantha Skrobot, Asset Operations - Marketing, LivCor

"Our websites don't just display amenities and daily rates, they
communicate the unique identity of our diverse group of assets across
the country. By presenting thoughtful concepts on logos, photography and
graphic design, G5's creative services team delivers digital assets that
transport website visitors to our properties. Every time I visit a
website that G5's creative team worked on, I feel like I'm there."

G5
Studio Optimizing Industry Trends and Market Signals

First in the real estate marketing industry to be awarded a Premier
Google Partnership, G5 has nurtured an in-house talent network that
enables G5 Studio designers to work directly with Google certified SEO
strategists. Together, the G5 team creates market-changing
performance-based websites and creative assets that optimize real estate
conversions, leading to continually higher property occupancy rates.
Website designs are extended across all marketing content for an
identifiable visual system that works cohesively for brand awareness and
demand generation.

In a market that is trending toward increasing oversupply and softer
rent prices, G5 Studio helps address the critical need for strategic
performance-based brand expression that allows owners and operators to
capitalize on investments. When designing from ideation to execution, G5
Studio increases website traffic for 3x higher conversions compared to
general industry results. Design strategy that prioritizes user
experience maximizes AI-enabled intelligent lead insights to drive
higher quality leads, higher occupancy rates, higher revenue, and NOI.

Dan
Hobin
, CEO, G5

"G5 has an ethos for pushing at the boundaries of front-end real estate
marketing innovations for property managers, owners, and operators. We
are very deliberate about what we do which has enabled us to build deep
domain skill sets. It's in that approach that we've evolved our Creative
Services team into an agency-based model that has manifested in G5
Studio. We hear loud and clear from customers that this one-stop shop
with specific industry expertise is in high demand. We've merged the G5
Studio and Pro Services teams for more seamless customer engagement to
deliver performance-based assets with some of the quickest
time-to-market deployment in the marketplace."

Visit G5
Studio
for more information on how to optimize the customer journey
through strategic design.

Email press@getg5.com to schedule
an interview with experts in strategic design.

G5 Studio Fast Facts

  • Agency-style design aesthetics and purposeful functionality
  • Deep knowledge of the real estate industry and verticals
  • One of the quickest time-to-market deliveries in the industry
  • Holistic real estate marketing integrations
  • In-house access to SEO and other domain experts to fully optimize
  • Single shop for all real estate marketing creative assets

About G5

As the industry leader in real estate marketing optimization, G5
leverages emerging technologies and domain expertise to develop
specialized front-end digital solutions and strategies for real estate
marketers and property management investors. G5's proprietary
Intelligent Marketing Cloud produces unrivaled performance and
scalability in web, local search, SEO, digital advertising, analytics
reporting, and dynamic spend optimization.

Founded in 2005, G5 has more than 7,000 properties under management
throughout the U.S. and Canada. G5 was named one of the fastest-growing
private U.S. companies by Inc. magazine and one of North
America's fastest-growing technology companies by Deloitte. Google
selected G5 as a Premier Partner in 2016, the first in the real estate
industry, and recently awarded G5 a next-level Premier Google
Partnership.

The Bend, Oregon-based company is backed by private equity investor
PeakEquity Partners. For more information, visit GetG5.com
or email press@getg5.com. Subscribe
to the G5
blog
, and follow G5 on LinkedIn
and Twitter
for industry trends and content.

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