Market Overview

American Express and Pharrell Williams Partner to Back Arts and Music Education in Schools

Share:

American Express to Gift $1 Million to Benefit Young Audiences Arts
for Learning and Co-host Yellow Ball Fundraiser with Pharrell

Missy Elliott to Headline Yellow Ball, with Featured Performances by
A$AP Ferg and DJ Stretch Armstrong

Today, American Express (NYSE:AXP) and Pharrell Williams
announced an expanded partnership and joint commitment to raise
awareness and support to bring more arts education to schools
nationwide. As part of the collaboration, American Express Platinum and
Pharrell will host a fundraising event, called the Yellow Ball, with an
all-star lineup of collaborators on September 10, at the Brooklyn Museum
to benefit Young
Audiences Arts for Learning
. American Express will also gift $1
Million to Young Audiences, the nation's largest arts-in-education
network whose work strives to inspire young people and expand their
learning through the arts.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180808005178/en/

American Express and Pharrell Williams to co-host Yellow Ball on September 10th at the Brooklyn Muse ...

American Express and Pharrell Williams to co-host Yellow Ball on September 10th at the Brooklyn Museum benefiting Young Audiences (Graphic: Business Wire)

According to research commissioned by the National
Endowment for the Arts
, students' involvement in the arts is linked
to higher academic performance, increased standardized test scores, more
community service, and lower dropout rates. Despite this positive
impact, there is still a critical need to increase support and funding
for arts education in schools nationwide.

Pharrell has been the Creative Director of the Platinum Card since 2016
helping to influence, inspire and inform the access, experiences and
services offered to Platinum Card Members. In addition to co-hosting the
Yellow Ball, Pharrell designed a limited edition yellow Platinum Card to
thank U.S. Consumer Platinum Card Members who support arts education
through the Yellow Ball. Eligible Card Members may request a limited
edition yellow Platinum Card, which will replace their existing Card,
when they purchase a ticket to the Yellow Ball.

"Music and the arts have been part of my life since birth, but it was my
teachers, Mr. Warren, Mrs. Warren and Mr. Sharps, who exposed me to so
many different kinds of music, that it expanded my mind and my
imagination. I would not be where I am today without music and arts
education in my school as a youth," said Pharrell Williams. "This is why
I am so grateful that American Express is working with me to make sure
we keep arts and music in our schools, accessible to all, where it
belongs."

Through his expanded role as an American Express global ambassador,
Pharrell will also be featured in American Express' new global brand
campaign in a commercial that highlights how the company backs him as he
travels the world to find inspiration for his music.

"As an artist, creator and business owner, Pharrell is the perfect
person to bring to life our new global brand platform, which reflects
the blended lives that our customers lead today. We are so excited to
feature him in our new campaign and to partner with him to support the
arts," said Elizabeth Rutledge, Chief Marketing Officer, American
Express. "We encourage our Card Members to join us in celebrating and
backing this important cause at the Yellow Ball later this year."

The Yellow Ball was named and inspired by Pharrell, who views the color
as representing hope and optimism and is meant to help to shine a light
on the need for arts education and its ability to pave the way for a
brighter future. The event will offer guests various experiences that
celebrate and raise awareness for the arts in collaboration with
partners of Pharrell and American Express Platinum, including:

  • American Express Platinum Collective member, and renowned artist,
    Daniel Arsham will create a multi-room immersive art installation that
    takes guests through three unique experiences that celebrate and
    demonstrate the importance of arts education for design and creativity
  • American Express Global Dining Collection Chef Dominique Crenn will
    curate a multi-course dinner experience designed to be a creative and
    artistic expression of the cuisine
  • Musical Performances by headliner Missy Elliott, as well as A$AP Ferg
    and DJ Stretch Armstrong

To purchase tickets and learn more about the Yellow Ball and the
limited-edition yellow Platinum Card, please visit: amex.co/yellow.
Ticket supplies are limited.

1Only Primary U.S. Consumer Platinum Card Members who
purchase a ticket to the Yellow Ball are eligible to receive the limited
edition yellow Platinum Card. The limited edition yellow Platinum Card
will replace Card Member's existing Platinum Card. The limited edition
Yellow Platinum Card comes with all of the same great benefits and
services currently offered on the U.S. Consumer Platinum Card.

About American Express
American
Express is a global services company, providing customers with access to
products, insights and experiences that enrich lives and build business
success. Learn more at americanexpress.com and
connect with us on facebook.com/americanexpress,
instagram.com/americanexpress,
linkedin.com/company/american-express,
twitter.com/americanexpress,
and youtube.com/americanexpress.

Key links to products, services and corporate responsibility
information: charge
and credit cards
business
credit cards
travel
services
gift
cards
prepaid
cards
merchant
services
AccertifyInAuthcorporate
card
business
travel
, and corporate
responsibility
.

View Comments and Join the Discussion!