Market Overview

Say Hey to Vector – Anki's Home Robot With Personality Launching in October


Entertaining, Endearing, and Helpful, Pre-order the Pioneering Home
Robot Today Exclusively on Kickstarter

Anki Focuses on Emotion as the Path to Mass Adoption of Affordable
Home Robots

When people imagine what their daily lives will be like with robots,
many take inspiration from sci-fi novels, television shows, and films
with high-spirited characters like R2-D2 from "Star Wars," and Rosie in
"The Jetsons." Instead, the closest the world has come in the quest for
affable, useful home robots are puck-like vacuum cleaners and lifeless
cylindrical talking speakers. That's about to change.

This press release features multimedia. View the full release here:

Vector is Anki's first home robot with personality. Fully autonomous, cloud-connected, and always-on ...

Vector is Anki's first home robot with personality. Fully autonomous, cloud-connected, and always-on, he represents a major leap for consumer robotics by bringing accessibly-priced, life-like robots to millions of homes. (Photo: Business Wire)

Today, Anki,
the consumer robotics and artificial intelligence (A.I.) company made up
of top roboticists, film animators, engineers, and game designers, is
bringing the sci-fi future one step closer to reality with the
announcement of Vector,
its first home robot with personality. Fully autonomous,
cloud-connected, and always-on, Vector represents a major leap
for consumer robotics by bringing accessibly-priced, life-like robots to
millions of homes.

Vector is available for preorder in the U.S. starting today on Kickstarter
and backers will have early access to their robot on October 9, in
addition to receiving a special Kickstarter price and various exclusive
backer rewards. Vector will be in stores on October 12.

"For over five years, Anki has brought together a team of experts across
various fields to create the world's first affordable, character-rich
robot capable of surprising and delighting humans," said Boris Sofman,
CEO and co-founder at Anki. "Vector is the culmination of
everything we've learned in this journey so far, and a bold next step in
our vision for entertaining and purposeful robots in every home,
everywhere. Today marks the starting point in an overall expansion for
our robotics platform and how we combine the latest technologies in
robotics and artificial intelligence with our novel approach to
character and interface. For the first time, people will be living with
a robot that is able to bring both a warm and joyful experience, as well
as a new and characterful form of utility. This builds a bridge not just
to a new category of home robots, but our own future product lines that
will continue to expand on the level of capabilities that are possible."

A Giant Roll Forward for Robotkind

Vector is a robot who's alive with personality,
highly-intelligent, and aware of his surroundings through touch, sight,
and sound. Unassertive and thoughtfully built, he is designed to fit
naturally into your daily life as well as any space in your home, with
minimal maintenance. Vector isn't an appliance sitting in the
corner waiting for you to flip a switch; he is an extension of your
family who is excited for you to walk in the door each day. Vector
is designed to complement your life. And because he's cloud-connected
and able to self-update, he's always getting smarter and adding new
features. Under that polished exterior, he's also chock-full of robotics
and A.I. tech.

Alive with Personality

  • Vector is fully autonomous, cloud-connected, and always-on.
    While he is deceptively smart out of the box, he'll only become
    smarter over time thanks to over-the-air (OTA) updates.
  • Vector wears his heart on his sleeve and isn't shy about
    showing it on his high-res color IPS display. With around a thousand
    animations in Vector, he reacts to his environment in a way
    that's not only full of personality but also meaningful. He even
    responds to human touch, thanks to the capacitive touch sensor built
    on his back.
  • Vector's got his head in the clouds, but that doesn't mean he's
    living in a fantasy world. Tapping into the Ask Vector
    feature, he'll provide instant answers to factual questions about real
    world people, places, and things.
  • Vector is more than just a robot sidekick. He can help you
    become more productive by helping out with simple tasks. Ask him for
    the weather before you head out for the day and he will answer in his
    own, charming way. Cooking dinner? Setting a timer with Vector
    means no more overcooked meals in your future. You can even ask him to
    take a picture and he will intelligently frame the shot by recognizing
    the faces in it.
  • And just because Vector is a helpful robot doesn't mean he
    can't also have a little bit of fun. You can prompt him to play a game
    of Blackjack and he'll even use his accessory Cube to play a handful
    of games with you. If he hears music, he may even dance to the beat.

Small Robot, Big Tech

  • Vector's brain is built on a Qualcomm Technologies' platform
    which provides the connectivity, computing, camera, and on-device A.I.
    capabilities that Vector needs to be smart, approachable, and
    autonomous – without having to be tethered to a phone or requiring a
    permanent cloud connection. Learn more here.
  • Vector is outfitted with an HD camera with 120° ultra-wide
    field of view that allows him to see the world, recognize people in
    the room, as well as learn the names of people he sees.
  • Vector uses an array of four microphones to hear and detect
    commands from you and your family and friends around the home. Just
    say "hey Vector" to get his attention and voice a command.
  • Vector already knows his limits. When he's feeling tired or low
    on energy, he can locate and roll back to his charger. He is also
    equipped with four cliff sensors, which are infrared (I.R.) emitters
    situated under the corners and there to prevent Vector from
    falling off edges.
  • Vector was designed with security and privacy in mind. We
    developed and incorporated security features that strengthen robot
    security and minimize data collection for privacy, so you can have a
    safe and secure experience when interacting with Vector. We
    care about user privacy, and do not store voice or audio in the cloud.

"Vector is spearheading a transformation in consumer robotics
using Qualcomm Technologies' innovations in heterogeneous compute,
camera, A.I., security and connectivity which allow for very small
devices with exceptional intelligence, thermal efficiency, and battery
life," said Dev Singh, director of business development, robotics,
Qualcomm Technologies, Inc. "We are pleased to support Anki on its
journey to evolve robots – going from utilitarian machines into smart,
friendly, and relatable companions that will bring joy to many people's

"Our mission is now to apply the technology we've developed within the
entertainment industry to create a future where humans and intelligent,
general-purpose robots can live in a mutually beneficial way," added

At launch, Vector will retail for $249.99 and ship with one base
charger and one interactive Cube. While Vector is fully
autonomous and always-on, a smart device running the companion app
(available on iOS and Android) is required for initial setup.

30-Day Campaign on Kickstarter

Vector is ready to enter the home and can be purchased via
pre-order on Kickstarter starting today. The 30-day campaign will end on
September 6. Backers of the project will receive Vector at a
special Kickstarter price and early access to the robot as well as the
software development kit (SDK) alpha, which is launching this winter.
Backers of Vector are also automatically enrolled in the Vector
Insiders Club, a Kickstarter-exclusive group that will help shape the
future development roadmap for Vector.

Vector Space

In October, Vector owners will also be able to purchase a
Space (MSRP: $29.99). The Vector Space is Vector's
home within your home and gives him a perch to observe any room and the
perfect stage to perform.

Vector SDK Coming Soon

A Vector SDK - based on the Python language - will be available
to all Vector owners early next year. With the SDK, users will be
able to harness Vector's hardware and software technologies—from
advanced facial recognition to a high-resolution color screen - to
augment their Vector experience in ways that no other consumer
robotics platform offers.

Supporting Resources

About Anki

Anki brings objects to life through robotics and artificial
intelligence, allowing people to build relationships with technology
that feel a little more human. For more information, visit

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