Market Overview

PAN Communications Selected by UpWell Health to Build Brand Awareness and Scale National Pharmacy Network


First half of 2018 results include 45 pieces of media coverage
driving more than 127 million impressions across business, trade
and broadcast outlets

PAN Communications, an integrated
marketing and PR agency
for B2B healthcare and tech brands, today
announced its partnership with UpWell
, a company on a mission to change the way healthcare services
are delivered to the 133 million Americans living with chronic

UpWell Health is bringing concierge healthcare to life by making
treatment plan adherence easy, convenient and cost-effective. Chronic
conditions like diabetes and heart disease are some of the most common,
costly and preventable of all health ailments. Adherence to treatment
plans for these conditions, however, relies heavily on convenience and
cost. With education, support resources and concierge prescription
services, UpWell Health is bridging the gap between what patients are
told in the doctor's office and their in-home care.

"We're taking a fresh approach to disease management by providing
proprietary health tools and condition-specific social networks that
encourage medication adherence and empower people living with chronic
conditions to lead healthy lives," said Valerie Adams Meffert, vice
president, marketing for UpWell Health. "When I joined UpWell, one of my
first decisions was to onboard PAN to round out our marketing approach.
From initial brand-building exercises that have refreshed our vision and
mission to training up our executive team and executing an integrated
research campaign, PAN has delivered from day one."

Most recently, PAN helped guide and execute the launch of UpWell
Health's first research report, True
Cost of Diabetes
, with great success, landing top-tier coverage that
has put the brand on the map and driven meaningful touchpoints for the
sales and marketing teams as the company scales and expands business

Known for bringing emerging growth technology and healthcare brands to
the forefront of its industries, PAN is working with UpWell Health to
differentiate the company in a market that has recently received
tremendous interest: prescription delivery services. PAN's aggressive
media campaign
promoting the "True Cost of Diabetes" research
included features in CBS MoneyWatch, U.S. News & World Report,
The Washington Post, Health Populi, WebMD and CNBC.

PAN's efforts to amplify the research and earned media coverage across
social channels has also resulted in more than 800 social
 to date, placing UpWell Health on the front end of a
conversation curve about chronic care management, generating engagement
among advocacy groups, associations and public officials focused on
solving challenges with care access and disease management. In
particular, Minnesota U.S. Senator Amy Klobuchar and Nevada State
Senator Yvanna Cancela tweeted stories about the report to their
followers, driving organic awareness for the brand and about the impact
of diabetes on everyday life.

"UpWell Health is simplifying healthcare from top to bottom, bringing a
comprehensive approach to a market segment of digital health
experiencing a significant influx of attention," said Dan Martin, senior
vice president for the healthcare portfolio at PAN. "When companies look
to tell their innovation story inside a hot market, brand building is
foundational to a successful healthcare public relations program. The
ability to strategically adjust and evolve to continue capturing share
of voice and driving influence as a brand matures is essential to any
integrated campaign. We are so excited to be partnering with UpWell to
amplify its marketing efforts across all forms of media and help bring
its vision to life."

About PAN Communications

 is an integrated marketing and PR agency servicing B2B
and healthcare
brands. With offices in Boston, San Francisco, New York and Orlando, PAN
moves ideas by creating compelling stories, driving intent and
influencing markets across all forms of media. The firm offers the
agility and personalized service of a mid-size agency while leveraging
national and international relationships to manage large scale
communications programs for brands such as SAP, AppDirect, Radial,
MediaMath, Cogito, and Maestro Health. PAN thrives to help today's
modern marketers by integrating a combination of services to better
engage with target audiences and move markets. For more information
visit our website at,
follow us on Twitter (@PANcomm)
or call 617.502.4300.

About UpWell Health

UpWell Health is on a mission to simplify life for the nearly 133
million people in the U.S. living with chronic conditions. By working
directly with physicians, pharmacies, and insurance companies, UpWell
ensures that members receive the right prescriptions and medical
supplies at the right time. Established in 2017 and headquartered in
Salt Lake City, the company provides medications, products, and services
to enable treatment adherence. In addition, UpWell's condition-specific
online social networks connect patients and caregivers, fostering
engagement, peer support, and knowledge sharing. By providing holistic
healthcare services, community support, and solutions, UpWell makes
living with a chronic condition easier so its members can lead more
empowered lives. Learn more at

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