Market Overview

Wayfair Launches First-Ever Mixed Reality Commerce Experience with Magic Leap


Brings Search and Discovery of Furniture and Décor Off the Screen and
Into the Home

Wayfair Inc. (NYSE:W), one of the world's largest online destinations
for the home, today announced the launch of its mixed-reality (MR)
commerce experience on Helio, the first-ever spatial computing web
browser by Magic Leap. This
first-of-its-kind, immersive shopping experience brings the search and
discovery of furniture and décor off the screen and into the home,
allowing shoppers to browse their favorite products through a boundless
display and bring them to life in their physical space. The Wayfair
web-based MR commerce experience is now available on Magic Leap One,
Creator Edition.

This press release features multimedia. View the full release here:

Wayfair Launches First-Ever Mixed Reality Commerce Experience with Magic Leap (Photo: Business Wire)

Wayfair Launches First-Ever Mixed Reality Commerce Experience with Magic Leap (Photo: Business Wire)

"Since day one, Wayfair has been committed to transforming the shopping
experience for home – reimagining what's possible in a category that is
driven by visual imagery, inspiration and discovery. To that end, we're
constantly innovating to create an experience that allows our customers
to find and engage with their favorite furniture and décor products in
new and exciting ways," noted Steve Conine, co-founder and co-chairman,
Wayfair. "Together with the MR experts at Magic Leap, Wayfair has
developed a completely new way to shop for home with a spatial browsing
experience that will shape the next evolution of retail."

Powered by Helio, Magic Leap's web browser, the Wayfair MR experience
breaks the boundaries of traditional e-commerce. Shoppers can launch
Helio within Magic Leap One, Creator Edition, place the browser anywhere
in their space, and then launch Wayfair's MR experience with just one
tap. Browsing an array of furniture and décor, shoppers can interact
with and view products up close, then seamlessly pull their favorite
items into their physical space, where they transform into
true-to-scale, 3D products. Shoppers can then move and rotate the
products and experiment with different looks and layouts to design their
entire space.

"As the leader in home, Wayfair has always been on the forefront of
introducing next-generation technologies to our millions of customers,"
continued Conine. "With Magic Leap, we are setting a new precedent for a
truly immersive shopping experience leveraging the power of mixed
reality and the ease of web."

The Wayfair MR experience, powered by Helio, will be a featured bookmark
that will ship with Magic Leap One, Creator Edition™. Additionally,
shoppers can find the Wayfair MR experience by visiting
in the Helio browser.

About Wayfair
Wayfair believes
everyone should live in a home they love. Through technology and
innovation, Wayfair makes it possible for shoppers to quickly and easily
find exactly what they want from a selection of more than 10 million
items across home furnishings, décor, home improvement, housewares and
more. Committed to delighting its customers every step of the
way, Wayfair is reinventing the way people shop for their homes - from
product discovery to final delivery.

The Wayfair family of sites includes:

  • Wayfair - Everything home for every budget
  • Joss & Main - Affordable discoveries for gorgeous living
  • AllModern - Unbelievable prices on everything modern
  • Birch Lane - Home of classic designs and fresh finds
  • Perigold - The widest-ever selection of premium home

Wayfair generated $5.7 billion in net revenue for the twelve months
ended June 30, 2018. Headquartered in Boston, Massachusetts with
operations throughout North America and Europe, the company employs more
than 9,700 people.

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