Market Overview

Terminus Launches ABM Command Center for B2B Marketers

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New platform builds upon account-based advertising foundation and
acquisition of BrightFunnel to enable end-to-end ABM execution.

Terminus,
leader of the account-based movement, today announces the release of its
comprehensive ABM platform. The new platform delivers the easiest way
for B2B marketing and sales teams to plan, execute, measure and report
on their account-based programs.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180808005350/en/

Simple, yet powerful framework for unleashing your ABM strategy (Graphic: Business Wire)

Simple, yet powerful framework for unleashing your ABM strategy (Graphic: Business Wire)

"Terminus' vision has always been to provide B2B marketers with the core
platform to execute their account-based strategies," says Eric Spett,
CEO of Terminus.

Since its launch in 2014, Terminus — one of the fastest growing software
companies in the country, with over 600 B2B customers succeeding with
ABM — has been best known for its #1 ranked account-based execution
software and for being the fastest way to get started with an
account-based strategy.

"Our new platform is based on years of working closely with customers to
understand their true needs and obstacles in executing ABM," says Spett.
"We have found that B2B marketers struggle to align their existing tech
stack with desired ABM strategies. The new Terminus platform will become
the command center for B2B marketing teams that want to execute an
account-based approach across their organizations."

Terminus' platform delivers on the four key capabilities B2B marketers
require:

  • Account
    Hub
    centralizes target account data for marketers to
    build and manage account lists. It brings together fit, intent, and
    engagement data, as well as other first and third-party data sources.
  • Account-Based
    Engagement
    extends Terminus' best-in-class
    account-based display advertising to include LinkedIn Sponsored
    Content, international targeting and multi-channel triggers for new
    tactics such as high-touch direct mail, personalized video, events,
    marketing nurtures and sales cadences.
  • Sales
    Insights
    activates the sales organization by pushing
    account-level engagement data directly into the CRM. The engagement
    scoring prioritizes the most engaged accounts, even if they are
    browsing anonymously, to help start a conversation before they ever
    fill out a form.
  • Account-Based
    Analytics
    provides a full suite of measurement and
    reporting capabilities, from the executive-level ABM Scorecard, to
    tactical Campaign Analytics and Opportunity Insights.

"Over the last three years, the account-based market has gone from an
initial surge of interest and excitement to a focus on execution and
measurable results," says Craig Rosenberg, co-founder and chief analyst,
TOPO. "Marketers remain roadblocked by the lack of a true, unified
account-based platform — a solution to centralize the planning,
execution, activation, measurement and optimization of account-based
programs. Terminus' announcement of their end-to-end account-based
platform promises to fill this critical and timely need – providing the
foundation for the management, execution, and measurement of
account-based initiatives that practitioners have been waiting for."

To learn more, or to request a demo of the new Terminus Account-Based
Platform, please visit Terminus.com/demo.

About Terminus

Founded in 2014, Terminus
is the leader of the account-based movement, and the #1 ranked ABM
execution platform on G2 Crowd. Terminus is an ABM command center that
enables B2B marketers to identify and prioritize target accounts, engage
them across multiple channels, provide actionable insights to sales, and
measure the success of their account-based programs. Enterprise and
growth-stage companies such as Salesforce, NetSuite, WP Engine, and
Pendo use Terminus as a foundational platform for ABM. In 2018, Terminus
was recognized by the Atlanta Business Chronicle as the fastest-growing
software company in Georgia.

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