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"2018 Global State of Enterprise Analytics" Report Reveals Top Priorities, Benefits & Challenges of Analytics Initiatives

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Findings Show Data & Analytics Play Crucial Role in Digital
Transformation

MicroStrategy®
Incorporated (NASDAQ:MSTR), a leading worldwide provider of enterprise
analytics and mobility software, today released the results of its "2018
Global State of Enterprise Analytics"
report. MicroStrategy surveyed
500 enterprise analytics and business intelligence professionals from
around the world on the state of their organizations' analytics
initiatives. 90% of respondents reported that data and analytics are
either very important or somewhat important to their organizations'
digital transformation efforts, and that their investments in data and
analytics this year and in the next five years are accelerating.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180808005115/en/

"2018 Global State of Enterprise Analytics" infographic (Graphic: Business Wire)

"2018 Global State of Enterprise Analytics" infographic (Graphic: Business Wire)

The data shows that while many analytics and business intelligence
professionals are confident about their organizations' analytics
proficiency in 2018, they still face common challenges that hinder their
ability to become an Intelligent Enterprise™. MicroStrategy also found
that the top uses for data and analytics are to drive process, cost
efficiency, strategy and change, and that when selecting an enterprise
analytics solution, security stands out as a top concern for decision
makers across the board. Download the inaugural "2018
Global State of Enterprise Analytics"
report and register for the
on-demand webcast
today.

Top findings in the report include:

  • More and better data is the path to creating a competitive
    advantage for future success.
    Organizations are not only using
    data to improve core operations, but also to transform customer
    experiences and create new business models. Data-driven organizations
    around the globe report that the top two benefits of their analytics
    initiatives are improved efficiency and productivity (63%), as well as
    faster, more effective decision making (57%).
  • The role of Chief Data Officer is increasingly important. More
    than half of the surveyed organizations (57%) have a Chief Data
    Officer, and this role could be pivotal in helping to democratize data
    and analytics across the organization. According to this year's
    survey, while 84% of management teams have access to their
    organizations' data and analytics, 48% of the organizations'
    front-line employees do not, which hinders real-time decision making
    and ultimately the bottom line.
  • Enterprise investment in data and analytics continues to grow. 90%
    of respondents report that data and analytics are either very
    important or somewhat important to their organizations' digital
    transformation efforts. Investments in data and analytics this year
    and in the next five years are accelerating, with 71% of surveyed
    organizations saying that they plan to spend more on related
    initiatives heading into the 2020s. The report also revealed that over
    95% of organizations plan to invest more or about the same in hiring
    additional data and analytics talent.
  • Confidence and optimism alone can't mask the challenges at hand.
    As organizations leverage data to accelerate their digital
    transformation initiatives and strengthen their competitive edge, a
    few factors are holding them back from moving farther even faster.
    Globally, the three challenges organizations most commonly face
    include data privacy and security concerns (49%), limited
    democratization of data within their organization (33%), and a lack of
    training on how to make the most of an increasing influx of data
    (29%). 45% of organizations report that less than half of their
    organizational data is governed or adhering to a single version of the
    truth.
  • Cloud computing, big data and AI/machine learning will have
    greatest impact on analytics initiatives.
    Respondents ranked cloud
    computing (24%), big data (20%), and AI/machine learning (18%) as the
    trends having the most significant impact on analytics initiatives in
    the next five years. Additionally, the survey shows that the Internet
    of Things (16%), Digital Identity Management (12%), Blockchain (7%)
    and Voice/NLG (3%) follow close behind.

"As the survey indicates, advances in analytics and business
intelligence are being made rapidly now, with greater advances in the
last two years than in the last decade," said Marge Breya, Senior
Executive Vice President & Chief Marketing Officer, MicroStrategy
Incorporated. "Our discussions are now with departmental business teams,
not just CIOs, and those discussions center on driving initiatives that
infuse intelligence into their processes, applications and devices. With
an analytics strategy and advanced technology platform, data-driven
organizations are realizing competitive advantages such as faster and
more effective decision making and better financial performance."

"The report's findings resonate with our customers and explain the race
organizations are in to get data and analytics into the hands of every
decision maker across the enterprise," said Steve Holdridge, Senior
Executive Vice President, Worldwide Services, MicroStrategy
Incorporated. "In our opinion, winning the race requires complementing
world-leading technology with exceptional technique. To help with this
endeavor, we offer regular Intelligent Enterprise assessments that
establish benchmarks and plot a course forward for businesses to become
more data-driven, smarter and successful."

MicroStrategy conducted the online survey in April 2018 using the
services of global research consultancy Hall & Partners. MicroStrategy
received responses from 500 enterprise analytics and business
intelligence professionals equally distributed across Brazil, Germany,
Japan, the United Kingdom and the United States. Participants
represented organizations with 250 to 20,000 employees worldwide. The
survey did not knowingly poll customers of MicroStrategy or any other
analytics solution vendor. Download the inaugural "2018
Global State of Enterprise Analytics"
report and request your Intelligent
Enterprise assessment
from MicroStrategy today.

About MicroStrategy Incorporated

MicroStrategy (NASDAQ:MSTR) is a worldwide leader in enterprise
analytics and mobility software. A pioneer in the BI and analytics
space, MicroStrategy delivers innovative software that empowers people
to make better decisions and transform the way they do business. We
provide our enterprise customers with world-class software and expert
services so they can deploy unique intelligence applications. To learn
more, visit MicroStrategy
online, and follow us on LinkedIn,
Twitter
and Facebook.

MicroStrategy and Intelligent Enterprise are either trademarks or
registered trademarks of MicroStrategy Incorporated in the United States
and certain other countries. Other product and company names mentioned
herein may be the trademarks of their respective owners.

MSTR-G

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