Market Overview

Womply Launches BizShield to Protect Small Businesses From Online Threats to Revenue

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Following limited pilot, a quarter-million small businesses are
protected by Womply's digital threat monitoring service

Womply, the leader in front office software for small- and medium-sized
businesses (SMBs), today announced the public launch of BizShield, an
online threat monitoring service designed specifically for American
small businesses.

The public launch comes after 250,000 small, brick-and-mortar businesses
representing more than 400 consumer-facing industry categories enrolled
in BizShield through Womply's partners in the payment processing,
banking, and merchant acquiring industries. These businesses receive
value through receipt of actionable alerts when a potential threat to
their business requires attention and peace of mind when all is well.

"Increasingly, the most damaging threats to revenue for small businesses
are found online," says Womply President Cory Capoccia. "Most
brick-and-mortar businesses have security systems to protect their
physical property and credit monitoring for financial security, but they
don't have a solution for online threat monitoring to manage their
online presence and protect them from nefarious activity like phishing
schemes. We're excited to change that by making BizShield available to
any small business in the U.S."

As consumers increasingly use the internet to find and research local
businesses, small brick-and-mortar companies are under more pressure to
manage their "online business presence," or how they appear on their
website and listings on sites like Yelp, Google My Business, Facebook,
and TripAdvisor. In fact, most small businesses' reputations are tied to
their online presence.

According
to The Hartford
, "reputational harm" is the most costly liability to
businesses—six times more damaging than a burglary, three times worse
than water damage, and twice as impactful as wind or hail. Accordingly,
online threats such as incorrect business information, negative online
reviews, or their staff's susceptibility to phishing scams have quickly
become critical for small business owners and operators to identify and
manage.

BizShield proactively scans and analyzes billions of data points,
detects potential threats, and alerts small business owners via email
whenever an online threat emerges, ensuring they aren't blindsided and
can take action when necessary. It's the first service of its kind,
developed with the specific needs of small businesses in mind.

"Entrepreneurs on Main Street are the busiest people in the country, and
the last thing they need is one more thing to manage," Capoccia says.
"We built BizShield to filter out the noise and provide critical,
actionable information so small businesses can adapt seamlessly to
digital shifts in consumer trends and protect their businesses from bad
actors seeking to obtain sensitive information."

Companies who partner with Womply can now offer BizShield to their small
business customers in any industry. To learn more, contact us at partnerships@womply.com.

About Womply

Womply is a software-as-a-service (SaaS) provider to small businesses
and one of the fastest growing software companies in America. Our
mission is to help small businesses thrive in a digital world. Every day
we serve hundreds of thousands of small businesses across 400+ business
verticals, in every corner of America. To learn more, visit http://www.womply.com
or email info@womply.com.

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