Market Overview

Online Retail in Emerging Markets 2018: Online Merchants Benefit from Consumer Move to Online Shopping in Emerging Markets -


The "Online
Retail in Emerging Markets 2018"
report has been added to's

Global online retail sales are rising at double-digit rates, with the
emerging markets across Asia, Eastern Europe, Latin America, the Middle
East and Africa growing even faster.

According to one forecast cited in this report, the global regions
dominated by emerging economies see significantly higher growth rates in
B2C E-Commerce revenues than the established online markets in North
America and Western Europe.

The four leading emerging markets by online retail growth potential are
China, India, Russia and Brazil, together projected to generate more
than USD 2 trillion of E-Commerce sales by 2025. Other growth champions
covered in this report include the countries of Southeast Asia, Mexico,
Turkey, Egypt and others. In many of these and other emerging economies
the online retail market is in early stages of development, accounting
for only a small single-digit percentage of overall retail sales,
signaling room for further growth. China is the one exception with
already a double-digit share of retail transacted online.

The world's largest E-Commerce companies, Amazon and Alibaba, intensify
their efforts to tap into the fast-growing online retail market in
emerging economies. Amazon acquired the Middle East's leading E-Commerce
platform in 2017, while Alibaba directed its investments into
Southeast Asia. Multiple local players also benefit from the ECommerce
boom in emerging markets, such as Flipkart in India, Wildberries in
Russia, and MercadoLibre in Latin America.

Companies Featured in the Report

  • Adidas AG
  • Alibaba Group Holding Ltd
  • Allegro Group CZ S.R.O
  • Amazon Seller Services Pvt. Ltd.
  • Inc
  • BV
  • CNova Comrcio Eletrnico S.A.
  • Carrefour SA
  • Cdiscount SA
  • Central Group
  • CompuMe LLC
  • Dafiti Latam GmbH & Co Beteiligungs KG
  • DealDey Ltd.
  • Giosis Group
  • Gitti Gidiyor Bilgi Teknolojileri San. ve Tic. A.
  • Groupe Diwan S.A.
  • Hicart SA
  • Interpark Holdings Corp.
  • Inc
  • Jarir Marketing Co
  • Konga Online Shopping Ltd
  • La Redoute SA
  • MasterCard International Inc
  • Mercadolibre Inc.
  • Myntra Jabong Pvt. Ltd
  • Naspers Ltd.
  • Naver Corporation
  • OLX Inc.
  • Otto Group GmbH
  • PT Tokopedia
  • Woolworths Pty Ltd
  • Yudala Ltd
  • boohoo group plc
  • and many more...

List of Chapters

1. Management Summary

2. Global Developments

3. Asia-Pacific

3.1. China

3.2. India

3.3. Indonesia

3.4. Thailand

4. Europe

4.1. Russia

4.2. Poland

4.3. Turkey

5. Latin America

5.1. Regional

5.2. Brazil

5.3. Mexico

5.4. Argentina

6. Middle East

6.1. Regional

6.2. UAE

6.3. Saudi Arabia

6.4. Israel

7. Africa

7.1. Regional

7.2. South Africa

7.3. Egypt

7.4. Nigeria

For more information about this report visit

View Comments and Join the Discussion!