Market Overview

Dor Secures $8.5 Million in Growth Funding, Disrupting the Status Quo in Retail and Facility Foot Traffic Analytics


Dor's thermal-sensing people counting technology outperforms competitors
on deployment time, backed by a robust platform that delivers foot
traffic analytics crucial for retailers and facility professionals

Foot traffic analytics company Dor closed its Series A fundraising
round, accepting $8.5 million from investors Vertex Ventures, Conductive
Ventures, AME Cloud Ventures, Zetta, Bolt and Precursor Ventures.

Originally conceived as a people counting system for independent
retailers, Dor found that pain points in deployment and installation are
universal when it comes to foot traffic analytics solutions. By
expanding to meet market demand in facilities and enterprise-level
retail, Dor has proven that gathering and utilizing foot traffic data
can be as easy as "peel, stick and count" while still delivering
industry-leading accuracy and robust analytics.

Key factors that contributed to investors' interest include:

  • More than 40 percent month-over-month growth in the last 16 months.
  • Market demand from enterprise-level retailers and facility managers,
    driven by Dor's ease of installation, battery-operated sensor and
    zero-calibration hardware.
  • Dor's new, more robust foot traffic analytics platform, launched in
    March, identifies missed opportunities for sales and simplifies
    tracking marketing effectiveness.

"We discovered that our product was particularly useful for larger
retail chains and facility management organizations, and pivoted to
accommodate that demand," said Michael Brand, CEO and co-founder of Dor.
"We've proven that Dor can scale to serve enterprise-level retail and
can also provide the kind of granular, real-time foot traffic data that
facility managers require."

"Bolt has been delighted to be an investor in Dor since leading the
first investment round, and we are excited to see the company's
expansion to large retailers and enterprise level facilities
management," said Bolt general partner, Axel Bichara.

"Dor hasn't lost sight of its original goal," Gregg Golembeski, CTO and
co-founder of Dor, explained. "We will continue to serve small- to
medium-sized retailers. That's key to all of us at Dor. We're here to
empower businesses of all sizes with accessible foot traffic analytics,
and that won't change, even as we continue to expand into new markets."

Media assets available: PR

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