Market Overview

Global Application-to-Person SMS Market 2018-2022 | Implementation of BYOD Policy in Enterprises to Boost Growth | Technavio


The global application-to-person SMS market is expected to post a CAGR
of close to 9% during the period 2018-2022, according to the latest
market research report by Technavio.

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Technavio has published a new market research report on the global application-to-person SMS market  ...

Technavio has published a new market research report on the global application-to-person SMS market from 2018-2022. (Graphic: Business Wire)

A key factor driving the growth of the market is the increase in the
number of smart connected devices. As the number of smart connected
devices increases, it becomes easier to monitor, manage, and maintain
communications with end-users. Thus, the demand for A2P SMS solutions
should rise as they help end-users simplify content management and
monitoring with efficient promotional campaigns. Moreover, enterprises
in sectors such as education, retail, and BFSI are now experiencing
significant improvements in business processes with the adoption of IoT
analytics. Hence, the demand for A2P SMS solutions is expected to grow
during the forecast period.

This market research report on the global
application-to-person (A2P) SMS market 2018-2022
also provides
an analysis of the most important trends expected to impact the market
outlook during the forecast period. Technavio classifies an emerging
trend as a major factor that has the potential to significantly impact
the market and contribute to its growth or decline.

This report is available at a USD 1,000 discount for a limited time
market snapshot before purchasing

In this report, Technavio highlights the implementation of BYOD policy
in enterprises as one of the key emerging trends in the global
application-to-person SMS market:

Global application-to-person SMS market:
implementation of BYOD policy in enterprises

The increased use of mobile devices such as notebooks, smartphones, and
other handheld devices is a major factor contributing to the growth of
the global A2P SMS market. With the growing adoption of mobile devices,
the authentication of the person using these devices has become easy to
conduct. The bring your own device (BYOD) policy enables employees to
use their personal devices such as laptops, smartphones, tablets, and
desktops for official purposes. Moreover, it allows employees to perform
their work without the constraints of time or location, which reduces
the operational costs of companies and increases the productivity of
employees. SMEs are the main adopters of BYOD policy because it helps
reduce their operational costs. Hence the increased dependence on mobile
devices will inevitably lead to the growth of the global A2P SMS market.

"SMS is not an internet-based service, and hence it does not require
an internet connection on the end user's mobile device to function. The
service operates on telecom networks where users opt for subscription of
services related to sending and receiving of SMS. Therefore, the market
is predicted to have a positive outlook over the forecast period as the
SMS application allows easy and convenient connection between people and
says a senior analyst at Technavio for research on IT
professional services.

Global application-to-person SMS market:
Segmentation analysis

This market research report segments the global application-to-person
(A2P) SMS market by application (promotional campaigns, CRM, pushed
content, interactive services, others), by end-user (BFSI, retail,
Government, Healthcare, Others) and geographical regions (APAC, EMEA,
and the Americas).

The APAC region led the market in 2017 with a market share of more than
40%, followed by the Americas and EMEA respectively. The rapid adoption
of telecom technologies and overall maturity of the industrial sector
along with a wide customer base (large population, especially in India
and China) have made APAC the largest contributor of the market.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market sizing
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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