Market Overview

Licensed Toys - Global Market Outlook to 2024 featuring Disney Consumer Products, Mattel, and Warner Media Group -


The "Global
Licensed Toys Market (By Region - North America-The US; Europe - The UK,
France and Germany; Asia Pacific - Japan and China; and Latin America -
Brazil) Outlook 2024"
report has been added to's

Licensing a brand plays a vital role in the expansion of brand
recognition in any particular market. It demonstrates value and helps
build a company's reputation and toys are no exception.

Licensing of toys has immense benefits for licensees such as associated
brand awareness of well-known characters. This has been positively
impacting sales in the global toys industry.

Over the past several years, global toys industry has witnessed an
incessant increase in market penetration of licensed toys. In the
majority of developed markets, nearly one-third of toys are sold from
licensing agreements.

The growth of global licensed toys market is attributed to release of
blockbuster franchise movies, higher demand in emerging markets,
increasing market penetration of smartphones and growing expenditure on
toys all over the world.

However, some of the factors restraining the growth of the industry
include regulatory norms, seasonality of industry and issues related to
counterfeiting of toys.

Study Coverage

The report provides information on the current scenario, a detailed
market outlook of the global licensed toys market with analysis of the
global toys market.

The market is further analyzed with detailed market outlook for global
as well as regional markets such as North America, Europe, Asia Pacific
and Latin America. It covers country analysis of The US, The UK, France,
Germany, China, Japan and Brazil.

Future forecasts of licensed toys market overall and across various
geographies have been provided till 2024. Furthermore, major industry
players have been prudently analyzed in the competitive landscape
section of the report in order to provide key comparative insights.

Major industry players operating in the market includes Mattel Inc.,
Disney Consumer Products and Warner Media Group. These players are
profiled herein based on attributes such as business overview, product
segments and financial analysis.

It also compiles performance comparison of aforementioned companies and
other leading companies in the segment based on various parameters in
the competitive landscape section.

In totality, the report provides detailed market analysis, with relevant
forecasted data supported by key market dynamics. This information will
be helpful in evaluating opportunities in global as well as regional
licensed toys market.

Key Topics Covered

1. Executive Summary

2. Research Methodology

3. Toys

4. Licensed Toys

5. Regional Analysis

6. Market Dynamics

7. Competitive Landscape

8. Company Profiles

  • Disney Consumer Products
  • Mattel Inc
  • Warner Media Group

For more information about this report visit

View Comments and Join the Discussion!