Market Overview

For Science! The Boomsday Project™ Blasts Off in Hearthstone®


Study up on Azerothian science with 135 experimental new cards in the
latest expansion for Blizzard Entertainment's internationally acclaimed
digital card game

For a limited time, players can log in to Hearthstone to claim three
free packs and a class Legendary card

Legions of lab coat-clad Hearthstone® players have filed into Dr.
Boom's secret laboratory to begin work on The Boomsday Project,
the newest expansion for Blizzard Entertainment's smash-hit digital card
game. The Boomsday Project blasts off today with 135 explosive
new cards and a slew of electrifying new gameplay mechanics.

This press release features multimedia. View the full release here:

Experiment with irresponsibly dangerous inventions and 135 new cards in The Boomsday Project™, the n ...

Experiment with irresponsibly dangerous inventions and 135 new cards in The Boomsday Project™, the newest expansion for Blizzard Entertainment's smash-hit digital card game, Hearthstone®. (Graphic: Business Wire)

No project is deemed too difficult (or too dangerous) for Dr. Boom and
his colorful team of scientists, engineers, and researchers. In The
Boomsday Project
, players will encounter raw, unfiltered science in
the form of irresponsibly powerful Omega cards, which become
incredibly potent when played at 10 mana crystals. They'll also be
inexplicably attracted to the new Magnetic keyword, which allows
Mech minions to merge, combining their attack, health, and abilities to
form mind-blowing amalgamations of doom. In addition, unwilling
participants will be subjected to Projects, maniacal spells that appear
to be mutually beneficial to both parties. And players will surely
handle the immensely powerful new Legendary Spells, representing
the pinnacle of scientific achievement, in a proper and responsible

"Today, Hearthstone players everywhere can unleash their inner
evil genius in The Boomsday Project," said Mike Morhaime, CEO and
cofounder of Blizzard Entertainment. "We packed this expansion with all
kinds of things that go boom, and we can't wait to see the new
strategies that players concoct."

Interns are encouraged to get acquainted with laboratory protocol and
emergency procedures, because in two weeks, they'll become responsible
for running The Puzzle Lab—the challenging new single-player Hearthstone
experience coming to The Boomsday Project. In The Puzzle Lab,
players will face a series of increasingly difficult puzzles as they
attempt to impress Dr. Boom with their quick wits and neglect of safety
regulations. Further details about this brain-bending new game mode will
be announced soon.

The Boomsday Project is available now for Windows® and Mac® PCs;
Windows, iOS, and Android™ tablets; and iOS and Android phones. Card
packs can be purchased individually or in discounted bundles from the
in-game Shop for gold or real-world currency at the same pricing as all
other Hearthstone card packs. Players now have the chance to win The
Boomsday Project
card packs as quest rewards or prizes in the Arena,
and can also craft cards from the expansion by using Arcane Dust
collected from disenchanting unwanted cards.

For a limited time, players who log in to Hearthstone will
receive three The Boomsday Project card packs and a free
random Legendary class minion or Hero card
in celebration of the
expansion's launch.

Throw caution to the wind and visit
to further research the expansion.

Assets available at:

About Hearthstone

With more than 70 million players worldwide, Hearthstone® is Blizzard
Entertainment's internationally acclaimed, free-to-play digital card
game designed for novice and veteran card-slingers alike. Players can
choose from nine powerful hero classes and customize their decks with
minions, spells, and weapons based on the unique fantasy of the
Warcraft® universe. Featuring a variety of game modes ranging from epic
head-to-head duels to story-driven solo adventures, Hearthstone offers a
vibrant and rewarding experience stacked with strategy, personality, and
fun. Hearthstone is available globally for Windows® and Mac® PCs;
Windows, iOS, and Android™ tablets; and mobile phones.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft®,
Hearthstone®, Overwatch®, the Warcraft®, StarCraft®, and Diablo®
franchises, and the multi-franchise Heroes of the Storm®, Blizzard
Entertainment, Inc. (,
a division of Activision Blizzard (NASDAQ:ATVI), is a premier developer
and publisher of entertainment software renowned for creating some of
the industry's most critically acclaimed games. Blizzard Entertainment's
track record includes twenty-one #1 games* and multiple Game of the Year
awards. The company's online gaming service, Blizzard®, is
one of the largest online-gaming services in the world, with millions of
active players.

*Sales and/or downloads, based on internal company records and reports
from key distribution partners.

Cautionary Note Regarding Forward-looking Statements:

Information in this press release that involves Blizzard Entertainment's
expectations, plans, intentions or strategies regarding the future,
including statements about the release dates, features and functionality
of The Puzzle Lab, are forward-looking statements that are not facts and
involve a number of risks and uncertainties. Factors that could cause
Blizzard Entertainment's actual future results to differ materially from
those expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard's most
recent annual report on Form 10-K and any subsequent quarterly reports
on Form 10-Q. The forward-looking statements in this release are based
upon information available to Blizzard Entertainment and Activision
Blizzard as of the date of this release, and neither Blizzard
Entertainment nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements believed
to be true when made may ultimately prove to be incorrect. These
statements are not guarantees of the future performance of Blizzard
Entertainment or Activision Blizzard and are subject to risks,
uncertainties and other factors, some of which are beyond its control
and may cause actual results to differ materially from current

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