Market Overview

Toys Market in Europe 2018-2022 | Adoption of STEAM Toys for Children's Skill Enhancement to Boost Market Growth | Technavio


The toys market in Europe is expected to post a CAGR of close to 5%
during the period 2018-2022, according to the latest market research
report by Technavio.

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Technavio has published a new market research report on the toys market in Europe from 2018-2022. (G ...

Technavio has published a new market research report on the toys market in Europe from 2018-2022. (Graphic: Business Wire)

A key factor driving the growth of the market is the increasing
frequency of product launches with innovative features. The toy industry
is one of the largest business sectors in Europe, which is attributable
to the presence of many small and big-sized companies. The market
competitors are catering to the growing demand for toys by launching
different variants that incorporate new technologies and are interactive
and educational. Moreover, popular competitors such as Hasbro, Mattel,
and the LEGO Group are seen designing toys that are technologically
advanced with interactive features, and other conventional toys with
improved features to attract parents and other end-users. Therefore, all
these factors are expected to drive the growth of the toys market in
Europe during the forecast period.

This market research report on the toys
market in Europe 2018-2022
also provides an analysis of the most
important trends expected to impact the market outlook during the
forecast period. Technavio classifies an emerging trend as a major
factor that has the potential to significantly impact the market and
contribute to its growth or decline.

This report is available at a USD 1,000 discount for a limited time
market snapshot before purchasing

In this report, Technavio highlights the adoption of STEAM toys for
children's skills enhancement as one of the key emerging trends in the
toys market in Europe:

Toys market in Europe: adoption of STEAM toys
for children's skills enhancement

The comprehensive range of toys available in the toys market in Europe
includes entertainment and educational toys, which teach and reinforce
STEAM skills among children. The STEAM toys are one of the fastest
growing categories in both the global toys market and the toys market in
Europe. These toys are designed to teach coding, logical skills,
analytical skills, language, and advanced scientific and mathematical
concepts. Also, they are designed to encourage children to involve their
parents and educators while playing. Parents and trainers appreciate
such toys as they foster the development of critical-thinking,
problem-solving, reasoning, and spatial skills in children. These toys
are customized and can be operated through smartphones, which enhances
the children's skills while entertaining the children. Thus, with such
advantages associated with toys, the market is predicted to have a
positive outlook during the forecast period.

"Brand conscious customers in the market are attracted to brands that
deliver superior quality products that cater to their needs. The general
consumer perception of luxury toys is that they want a more durable toy
equipped with multiple features. Thus, the introduction of innovative
features in toys is expected to have a positive impact on the growth of
the toys market in Europe,"
says a senior analyst at Technavio for
research on toys and baby products.

Toys market in Europe: Segmentation analysis

This market research report segments the toys market in Europe by
product (games and puzzles, infant and pre-school toys, construction or
activity toys, soft or plush toys, dolls and accessories, and outdoor
and sports toys) and geographical regions (UK, France, Germany, Italy,
and ROE).

The UK region accounted for a market share close to 19%, followed by
France, Germany, and Italy respectively. However, during the forecast
period, Italy is predicted to have the highest incremental growth,
followed by France. The market share of the regions is expected to
remain stable over the forecast period with marginal variation.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market sizing
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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