Market Overview

The Relationship Between Market Intelligence and Competitive Intelligence | An Infiniti Research Whitepaper

Share:

Infiniti Research, a global market intelligence solutions provider, has
announced the completion of their latest whitepaper on the
relationship between market intelligence and competitive intelligence
.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180807005539/en/

Market Intelligence Vs. Competitive Intelligence. (Graphic: Business Wire)

Market Intelligence Vs. Competitive Intelligence. (Graphic: Business Wire)

"Market intelligence provides you with a better picture of the past
and current market conditions while leveraging competitive intelligence
lets you to better understand the future market scenario,"
says
an expert from
Infiniti
Research
.

Market assessment studies follow an approach which is similar to market
entry studies. However, this process deals with measuring the decisions
that have been largely made rather than discovering a completely new
market. Similarly, competitive intelligence also follows a similar
approach though it mostly emphasizes on the competitive market
landscape. To help organizations, Infiniti has explained the
relationship between market intelligence and competitive intelligence in
this whitepaper.

Request
a proposal
to see how Infiniti Research's solutions can help
you.

Difference between market intelligence and
competitive intelligence:

Market intelligence deals with the process of gathering and analyzing
external market-specific data. It is important for every company to
evaluate such data before investing in a new market.

Competitive intelligence deals with the procedures involved in
accumulating and examining information about the competitors in a
precise market segment to develop an appropriate business strategy. To
read more,
download
a FREE sample

Purpose of market intelligence and competitive
intelligence

Market intelligence can assist with every decision faced by an
organization. Yet, the overriding purpose of most market intelligence
studies is to help organizations grow and increase their profit margins.

Competitive intelligence assessment revolves around understanding the
competitive environment outside a business to make the best decisions to
drive growth.

To know more about the relationship between market intelligence and
competitive intelligence,
ask
an analyst
.

Download the complete whitepaper on the relationship between
market intelligence and competitive intelligence here:

https://www.infinitiresearch.com/request-white-paper?related=87070

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence
company providing smart solutions to address your business challenges.
Infiniti Research studies markets in more than 100 countries to help
analyze competitive activity, see beyond market disruptions, and develop
intelligent business strategies.

With 15+ years of experience and offices across three continents,
Infiniti Research has been instrumental in providing a complete range of
competitive intelligence, strategy, and research services for over 550
companies across the globe.

View Comments and Join the Discussion!