Market Overview

Silver Peak Bolsters Executive Sales Leadership; Names Michael O'Brien Head of Worldwide Channel Sales and Doug Woodley Head of Enterprise Sales


SD-WAN Leader Appoints Industry Veterans to Bolster Global SD-WAN
Channel Program and Enterprise Sales Coverage as Company Accelerates
Market Expansion

, the global leader in broadband and hybrid WAN
solutions, today announced the executive appointments of Michael O'Brien
to lead the company's flagship Global
SD-WAN Channel Program
as vice president of worldwide channel sales
and Doug Woodley to lead a newly created enterprise sales organization
as vice president of North America enterprise sales. In these newly
created leadership assignments, Mr. O'Brien will head the Silver Peak
global channel strategy and program with a primary focus on fully
enabling partners and accelerating market expansion. Mr. Woodley will
focus on coverage model expansion and account development in the broader
enterprise market, complementing the existing major accounts sales teams
focused on Fortune 1000 enterprises.

With 20+ years of hands-on channel experience, Mr. O'Brien joins Silver
Peak from Aerohive where he served as the vice president of global
channels and architected a managed service program to enable partners to
offer unique services to customers. Prior to Aerohive, Mr. O'Brien
served as executive director of global channels and alliances at Dell
where he focused on maximizing partner opportunity and satisfaction. Mr.
O'Brien joined Dell in 2011 through the Force 10 acquisition, where he
served as vice president of channels and alliances. Prior to that, he
served in various channel leadership roles at AMD and Sun Microsystems
where he led channel transformation initiatives to tightly align partner
enablement to changing market dynamics and customer requirements. Mr.
O'Brien has been recognized as a CRN Channel Chief in 2016, 2017 and

"After two decades of establishing and leading channel programs for
market leading technology vendors, I see enormous opportunity and
momentum surrounding the global SD-WAN market and the potential to equip
partners with the enablement tools and resources required to capitalize
on an unprecedented opportunity," said Michael O'Brien, vice president
of worldwide channel sales at Silver Peak. "Looking forward, the Silver
Peak channel team will focus on increasing channel partner enablement
and traction to accelerate the company's global expansion with current
and prospective customers in alignment with our vision to deliver the
industry's only business-first SD-WAN solution."

With over 20+ years of executive sales leadership experience in high
tech, Mr. Woodley joins Silver Peak from Check Point Software
Technologies where he served as regional vice president of sales for
nearly 10 years, leading the company's North American sales teams.
During that time, Mr. Woodley was a key driver in building and scaling
out the sales teams to include expanded territory models, government
verticals and global/strategic account teams, resulting in regional
revenues tripling. Prior to Check Point, Mr. Woodley served in sales and
channel leadership positions at iPass where he led the channel,
technology alliances and inside sales teams, achieving more than 6x
revenue growth between 2001 and 2004. Prior to that, he served in
various sales leadership roles at UUNET and CompuServe.

"It's truly an exciting time to join the Silver Peak sales leadership
team as the SD-WAN market transcends a strategic inflection point,
rapidly shifting from early adoption to early majority market
acceptance," said Doug Woodley, vice president of North American
enterprise sales at Silver Peak. "In close collaboration with the
channel sales teams and our partners, we plan to expand our sales
coverage model to collectively address the most pressing WAN challenges
facing distributed enterprises as they embrace cloud initiatives and
charge toward mainstream SD-WAN adoption."

"As Silver Peak enters its next phase of market growth and expansion, we
are doubling down on scaling our internal sales teams and commitment to
providing channel partners with the resources and materials required to
fully capitalize on the burgeoning addressable market for SD-WAN," said
Chris Helfer, senior vice president of worldwide sales at Silver Peak.
"Both Michael O'Brien and Doug Woodley bring the optimal balance of
proven expertise and sales leadership to Silver Peak and will drive
channel and enterprise sales, including partner enablement to new
heights as we solidify our position as the undisputed leader in the
SD-WAN market."

About Silver Peak

Silver Peak is the global leader in broadband and hybrid WAN solutions.
Silver Peak offers a high-performance SD-WAN solution that provides
secure and reliable virtual overlays to connect users to applications
with the flexibility to use any combination of underlying transport
without compromising application performance. This results in greater
business agility and lower costs. More than 3,000 globally distributed
enterprises have deployed Silver Peak broadband and hybrid WAN solutions
across 80 countries. Learn more at

© 2018 Silver Peak Systems, Inc. All rights reserved. Silver Peak,
the Silver Peak logo, and all Silver Peak product names, logos, and
brands are trademarks or registered trademarks of Silver Peak Systems,
Inc. in the United States and/or other countries. All other product
names, logos, and brands are property of their respective owners.

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