Market Overview

Medical Guardian Introduces First-of-Its-Kind Medical Alert Smartwatch

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Freedom Guardian, a sophisticated wearable medical alert device,
disrupts the PERS industry by bringing smarter senior safety to market

Medical
Guardian
, a leading provider of innovative medical alert systems,
has officially introduced its newest offering to their product line, Freedom
Guardian
. This simplistic, all-in-one wearable technology is
designed to challenge Personal Emergency Response Systems (PERS)
industry stereotypes and revolutionize how older Americans age in
place—or on-the-go. It serves as a discrete, sleek watch aimed to blend
into everyday activities while providing round-the-clock monitoring,
support, and connectivity.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180807005221/en/

Freedom Guardian, an all-in-one wearable technology from Medical Guardian (Photo: Business Wire)

Freedom Guardian, an all-in-one wearable technology from Medical Guardian (Photo: Business Wire)

"Freedom Guardian is a product that is symbolic of our organization's
next phase of innovative offerings and speaks to a larger shift in the
connected health space," said Geoff Gross, founder and CEO of Medical
Guardian. "We're thrilled to finally bring this first-of-its-kind device
to our current and future customers. It's an achievement that is a
result of a massive collaborative effort by our team and partners. The
release of this product will further our mission to empower older
Americans to continue living the lives they love, for as long as they
can while maintaining an independent lifestyle."

Offering a comprehensive suite of features designed specifically with
the older adult in mind, Freedom Guardian helps users be safe, live
healthy, and stay connected to loved ones and emergency operators. The
watch is audible, lightweight, and comfortable to wear, with a hi-res
color touchscreen and oversized icons for ease of use, which is
especially useful to users whose eyesight may not be as good as it once
was. This medical alert smartwatch is water-resistant, has the
capability to read out the date and time, and comes in two different
colors—black or white.

Freedom Guardian's safety features include:

  • Emergency Response with Two-Way Communication:
    Users can call for help directly through the watch, anywhere
    throughout the U.S. to speak with a highly-certified operator to
    determine which type of service the wearer needs.
  • GPS and Wi-Fi Location Finder: Advanced location
    technology will search cell signals, GPS and triangulation to find the
    user—pinpointing his or her exact location in any emergency.
  • Text-to-speech Messaging: It's never been easier
    for users to stay in touch with loved ones in their custom Care Circle
    through SMS messaging.
  • Reminders and Alerts: Older adults can be
    reminded of daily to-do's such as when to take their medicine or drink
    water with timed calendar alerts and reminders delivered straight to
    the watch.
  • Local Weather Forecast: Stay up-to-date on the
    three-day local weather forecast.

Through Freedom Guardian's complimentary app, Care Circle contacts can:

  • Monitor and receive instant notifications of the
    wearer's current location and location history through the watch's GPS
    capabilities and satellite view.
  • Set reminders directly through the app to ensure their
    loved ones are preserving their health.
  • Supervise the watch's battery to have peace of mind
    their loved one is continuing to receive round-the-clock support and
    protection.
  • Send messages directly to the wearer to check-in on
    their day or remind them of important upcoming events.

According
to TRG Associates
, the current total addressable PERS market
penetration will be between 19 and 24 percent by 2030, up from around 5
percent today. "We've found that low consumer adoption stems from a
negative stigma associated with traditional medical alerts systems,
which are often bulky and offer the ‘button push' pendant as their only
feature," continued Gross. "When customers don't have an everyday use
for a product that they pay for and wear, they can often forget about
the intended value of that protection. Freedom Guardian encourages older
adults to continue leading the lifestyles they enjoy with the most
in-demand safety features and monitoring capabilities—providing daily
value to users and their loved ones."

Medical Guardian first announced and demoed Freedom Guardian at the
global 2018 Consumer Electronics Show (CES) in Las Vegas, showcasing
several of its features including Emergency/SOS, voice messaging
capabilities, and GPS and Wi-Fi Location Detections.

Freedom Guardian is available for purchase on Medical
Guardian's website
and various retail outlets. Through Medical
Guardian's direct-to-consumer channel, the device costs $99 and there is
a monthly service charge of $44.95. Additional monthly charges of $5
will be applied for messaging and reminders usage. Customers will be
able to keep and use the device as a standard watch if they choose to
stop using the service capabilities. Learn more about the Freedom
Guardian and Medical Guardian by visiting www.medicalguardian.com.

About Freedom Guardian

Freedom Guardian is the first-of-its-kind medical alert system
smartwatch designed specifically with senior safety and healthy aging in
mind. Produced by Medical Guardian, the wearable, water-resistant
technology is poised to revolutionize how older Americans age in
place—or on-the-go. The sophisticated watch is a discrete, easy-to-use
medical alert system that encourages older adults to continue leading
the lifestyles they enjoy, with Emergency/SOS as its core feature. The
smartwatch includes the most in-demand safety features including two-way
voice communication, GPS and Wi-Fi location tracking, text-to-speech
messaging, calendar alerts and reminders, localized weather forecast and
more. When an emergency strikes, this smartwatch can save your life.
Learn more about Freedom Guardian by visiting https://www.medicalguardian.com/freedom.

About Medical Guardian

Founded in 2005, Medical Guardian is a leading provider of innovative
medical alert systems that empower people to live a life without limits.
A member of the National Aging in Place Council, Medical Guardian is
headquartered in Philadelphia and provides support to over 100,000
people across the country who are ready to take on the next chapter of
life while remaining safe living in their own home. Whether it's an
in-home system or a mobile device with GPS capabilities, Medical
Guardian has the personal medical alert device to meet an array of needs
and lifestyles. In 2018, the company made its sixth appearance on the
annual Inc. 5000 list. Learn more about Medical Guardian by visiting www.medicalguardian.comLinkedInFacebook and Twitter.

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