Market Overview

Troverie Launches Fully Brand-Authorized, Omni-Channel, E-Commerce Destination to Transform Luxury Watch Shopping Experience


Trusted by the finest watchmakers including Blancpain, Breguet,
Breitling, Bulgari, Omega, Tag Heuer, and Ulysse Nardin and supported by
the leading independent jewelers, Troverie offers 800+ new watches
through its unified e-commerce site and robust partner jeweler network

an innovative brand-authorized, omni-channel luxury watch retailer,
launches today, empowering consumers to find a new watch online – fully
guaranteed and protected by the manufacturer. Troverie addresses a
long-standing gap in an industry filled with unauthorized sellers, by
creating a nationwide, vertically-integrated, authorized online shopping
experience for digitally savvy consumers, offering over 800 of the
finest watches in the world, supported by manufacturers, with
personalized, boutique care. Consumers can discover a trove of
timepieces in Troverie's expertly curated collection with just a few
clicks and learn about the craftsmanship, design and fabrication of the
watches from Troverie's team of industry experts standing by to cater to
every need.

Troverie presents a fresh approach to discovering and purchasing new
luxury watches for casual consumers and horologists alike, advancing an
industry built on a traditional sales model between luxury watch
manufacturers and brick-and-mortar jewelers. At launch, Troverie brings
together 16 renowned brands and 26 of the nation's leading independent
retailers to offer consumers an all-encompassing clicks-and-bricks
shopping experience where luxury watches can be purchased online and
delivered directly to the consumer or picked up in-person at a local
partner jeweler.

Troverie has partnered with every fine watch brand it carries to gain
full authorization. At launch, among the manufacturers available are:
Bell & Ross, Blancpain, Breguet, Breitling, Bvlgari, Girard-Perregaux,
Hamilton, Longines, Movado, Nomos, Omega, Raymond Weil, Tag Heuer,
Ulysse Nardin, and Zenith. The full collection can satisfy the needs of
any consumer, be it a buyer looking for an accessibly-priced first
watch, an occasion gift giver, or an experienced horologist expanding
their collection.

"Steeped in tradition, the luxury watch industry can be difficult to
understand and access for the average luxury watch consumer," said Fred
Levin, Troverie CEO and founder. "With Troverie, we are targeting one of
the few remaining merchandise categories yet to be adequately
represented online and helping generations-old family-owned businesses
expand their reach and enhance their digital presence in a seamless
omni-channel platform."

"The watch industry has been desperate for an omnichannel sales vehicle
led by true experts to properly bridge the gap between online and
in-store sales. Troverie is just what Breitling and our authorized
retailers have needed," said Georges Kern, Global CEO, Breitling. "With
Troverie, consumers can rest assured that they are looking at an
expertly curated collection of authorized watches and complete their
purchase with ease and peace of mind, knowing the source is authentic."

"Troverie expresses digitally the watch industry's business model. It
puts together a great product offering from top watch retailers and
elevates the experience of finding the perfect timepiece," said Patrick
Pruniaux, CEO, Ulysse Nardin. "For a brand like Ulysse Nardin,
partnering with Troverie provides additional visibility as well as the
perfect environment to find our clients online. We are proud of being
part of such a project, a true trademark between today's traditional
brick-and-mortar world and tomorrow's pure digital experience."

To deliver a complete customer experience, Troverie has partnered with
dozens of the premiere independent jewelers in the country – with over
70 locations in 22 states – including Traditional in Newport Beach,
Bellusso in Las Vegas, Razny in Chicago, Shreve & Co. in San Francisco,
Orr's in Pittsburgh, Borsheim in Omaha, and Hamilton in Palm Beach and

"Troverie represents a strategic opportunity to create the industry's
first premier authorized luxury watch online experience – with official
watch jewelers as a critical component of the solution," said Michael
Pollak, CEO and founder of Hyde Park Jewelers in Denver and Phoenix.
"Through the Troverie platform, Hyde Park can now offer clients flexible
choices for their purchase, including buy online, buy online/pick up
in-store or view in-store."

"We have been following the development of Troverie for some time,
looking forward to this launch," said Mark Udell, CEO, London Jewelers
in New York. "As our business continues to grow, selling online will be
a bigger and bigger part of that. We believe in delivering a true
omni-channel experience for our customers and have always put a high
priority on being able to do that in a way that is fully authorized by
the brands we represent. We see Troverie as the next step in being able
to serve our customers."

All Troverie shoppers benefit from daily concierge service – where
industry professionals provide education, guidance and support via
email, phone or live chat. Once customers select a watch, they can have
it delivered to their home or office or pick it up at their nearest
trusted jeweler, where a Troverie Ambassador will expertly size the
watch and educate the customer on proper operation and care. If
customers choose to have it shipped to them, the watch will be sized to
their specifications, carefully packed, and sent promptly.

"Troverie is your concierge luxury watch service addressing a real need
in the market in terms of experience and technology. We advise, guide,
and deliver," said Peter Kramer, Chief Operating Officer, Troverie.
"Troverie provides consumers with the ease and convenience of an
omni-channel experience, the safety and comfort of being an authorized
retailer, and the refined taste of a well-curated luxury watch
collection created by industry experts."

The company's executive team is bolstered by more than 100 years of
combined watch industry experience –across e-commerce, data and customer
analytics, brand and business development – with companies such as
Cartier, Chanel, Breguet, The Movado Group, LGI Network, and The NPD

To learn more about Troverie and begin the search for your perfect new
watch, visit


Troverie™, part of the Authorized Luxury Group, is a brand authorized,
omni-channel, e-commerce destination for luxury watches, bringing
together leading luxury brands and top jewelers to provide casual
shoppers and serious horologists a well-curated, comfortable and secure
shopping experience – fully guaranteed and protected by the
manufacturer. Troverie fills a void in the watch industry by being an
authorized omnichannel retailer for more than 15 brands of luxury
watches and by partnering with established, independent jewelers in 22
states with over 70 locations. Troverie's all-encompassing shopping
experience allows users to make a purchase online to be delivered
directly to the consumer or picked up at a trusted local jeweler.
Troverie creates a luxury shopping experience from the palm of your
hand, with the safety and assurance of the full warranty, protection and
backing from the watch manufacturer.

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