Market Overview

Southern Glazer's Wine & Spirits Beverage Experts to Moderate Educational Sessions at The Flavor Experience


Sessions to Unveil Beverage Trends across the U.S. and How to
Incorporate Them into Cocktail Menu Design

Glazer's Wine & Spirits
("Southern Glazer's")—the largest North
American wine and spirits distribution company—announced today that
several of its beverage experts will present educational sessions at The
Flavor Experience, an invitation-only conference for corporate level
food and beverage decision-makers from the foodservice and hospitality
industry. The event will be held August 13-15, 2018, at the Newport
Beach Marriott Hotel & Spa in Newport Beach, Calif., and will include
sessions provided by Southern Glazer's beverage experts Brian
Masilionis, Liz Frye, and Allen Katz.

"Southern Glazer's is excited to yet again be a part of The Flavor
Experience," said Brian Masilionis, Southern Glazer's Director of
National Accounts On-Premise. "We take pride in uncovering, analyzing,
and sharing the very latest beverage trends, and this conference
provides us with a great opportunity to showcase these insights that our
customers and other members of the trade can leverage."

On Tuesday, August 14, at 1:00 p.m., Mr. Masilionis and Southern
Glazer's Director of Mixology and Spirits Education Mr. Katz will lead
the Toolbox Session "Drink in the Trends…Coast to Coast," which will
provide attendees with an in-depth overview of what is happening in
beverage across the country. These insights will come from Mr.
Masilionis' recent travels to hand-selected trend-forward bars,
restaurants, and clubs in New York, Los Angeles, Chicago, and hip
middle-America cities such as Kansas City and Dallas. He partnered with
Southern Glazer's Director of National Accounts On-Premise Liz Frye to
seek out each city's drink innovations and identify key flavor trends
for multi-chain operator considerations.

Also on August 14, Mr. Katz and Ms. Frye will moderate a session titled
"Drinking the Trends: Tasting and Translating Trends for Your Menu" at
3:15 p.m. In this educational session, attendees will have the
opportunity to taste the different flavor components of a trend-forward
cocktail to understand their individual and collective role in the
drink. From there, they'll get to experience how those flavors can be
pre-batched at the bar to improve execution and speed.

The Flavor Experience, which is owned and operated by BSI Conferences,
Inc., is committed to supporting the industry in the development of
future leaders by providing scholarships and industry work experience
through the NRA's Pro-Start program and CORE (Children of Restaurant
Employees), supporting children of restaurant employees navigating life
altering circumstances.

To learn more about the conference, visit

About Southern Glazer's Wine & Spirits

Southern Glazer's Wine & Spirits is North America's largest wine and
spirits distributor, and the preeminent data insights company for
alcoholic beverages. The Company has operations in 44 U.S. states and
the District of Columbia, Canada, and the Caribbean, and employs more
than 20,000 team members. Southern Glazer's urges all retail customers
and adult consumers to market, sell, serve, and enjoy its products
responsibly. For more information visit
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@sgwinespirits and on Facebook

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