Market Overview

Cloudflare Stream Now Generally Available to Democratize Video Streaming


New technology enables anyone to affordably integrate video into apps
and online

the leading Internet performance and security company, today announced
the general availability of Cloudflare Stream, a new way for content
owners and app developers to integrate video into any application or

Prior to Cloudflare Stream, if businesses wanted to move beyond just
uploading videos to a consumer service like YouTube, they had to use at
least three different services: one to encode video into a streamable
format, another to act as the content delivery network delivering the
bytes, and another to provide the player code that runs on the client
device. Cloudflare is fixing both the technical and business issues that
have plagued the video streaming market to date.

"Now that Cloudflare Stream has democratized the video technology that
was previously only available to the likes of Netflix, YouTube, and
Facebook, we can't wait to see what developers will build," explained
Matthew Prince, co-founder and CEO of Cloudflare. "A developer on our
team was literally able to build a full-featured video sharing service
over a weekend. Get ready for an explosion of apps that use video in
innovative, new ways—all powered by Cloudflare Stream."

Cloudflare Stream gives content owners a new way to integrate video into
any app or website, without dealing with technical complications or
giving up control to platforms like YouTube or Facebook. Cloudflare
handles the infrastructure setup to give developers an independent
platform, which enables owners to retain their own data, own branding,
and keep viewers on their own pages instead of referring them back to
other major sites. This allows creators and developers to have full
control over their content.

The benefits of Cloudflare Stream include:

  • Cost-Effective Pricing: With zero-cost encoding and a
    per-minute pricing model, Cloudflare Stream is one of the most
    cost-effective ways to deliver high quality video anywhere around the
  • Adaptable Workflow: Users can now focus on their content and
    customers, with Cloudflare Stream removing the need to be an expert in
    video processing and delivery.
  • High-Quality Video: Adaptive bitrate streaming serves the
    highest-quality video through Cloudflare's robust network of 150+ data
    centers spanning the globe.
  • Customizable Player: Content creators can increase profit by
    keeping visitors on their site, resulting in higher advertising

Stream's ease-of-use and affordability are its killer features. Stream
is priced on a per-minute viewed basis, aligning Cloudflare's interests
in continuing to innovate with Stream's users. Stream costs $1 per 1,000
minutes viewed. Cloudflare customers pay $5 per 1,000 minutes of video
files stored. Discounts are available at higher volumes and there are no
additional encoding, bandwidth, or player license fees.

"Stream was designed to be the high-quality, low-cost solution in the
video market," said Dane Knecht, Head of Product Strategy at Cloudflare.
"It's typical for users of legacy video solutions to save more than half
their costs by switching to Stream."

"Cloudflare's unique position as an independent, massively scaled
infrastructure company allows the company to change the game across any
number of markets once considered stagnant or dominated by the giant
platform companies," said Internet entrepreneur and author, John
Battelle. "Cloudflare Stream will enable an entirely new ecosystem of
quality content creators to find and engage with their audiences
directly, rendering irrelevant the technical and economic moats once
considered impregnable."

Cloudflare first announced
the Cloudflare Stream beta in September. Since then, more than 4,000
customers have signed up and are using Stream for a variety of uses.
Cloudflare customers who were previously using other video streaming
services have reported savings of up to half of their prior bills.

"Video plays a key role in our mission to reinvent the Spotify playlist.
Using artificial intelligence, we are creating unique video experiences
that are tailored to our users' preferences," said Michael Pazaratz, CEO
of Rave. "We're excited to use Cloudflare Stream to help us deliver the
best video experience to our users."

"We've been delighted with our trial of Stream: it's a simple, powerful
service with zero bloat that's clearly been built with a lot of
attention to detail," said Greg Annandale, Web Platform Lead, Raspberry
Pi Foundation. "The API-driven video upload functionality fits our
requirements perfectly, and it's very easy to embed videos and customise
the player. The service also has clear, fair pricing, and we look
forward to streaming much more of our content with its help in the near

"Cloudflare Stream has proved to be an innovative, easy-to-use solution
for our video streaming needs," said Andrew Austin, Lead Developer, A2
Services. "Its per-minute pricing has helped us avoid large upfront
costs involved with other video solutions."

To learn more about Cloudflare Stream, please check out the resources

About Cloudflare

Cloudflare, Inc. (
/ @cloudflare) is on a mission to help build a better Internet. Today
the company runs one of the world's largest networks that powers more
than 10 trillion requests per month, which is nearly 10 percent of all
Internet requests. Cloudflare protects and accelerates any Internet
application online without adding hardware, installing software, or
changing a line of code. Internet properties powered by Cloudflare have
all web traffic routed through its intelligent global network, which
gets smarter with each new site added. As a result, they see significant
improvement in performance and a decrease in spam and other attacks.
Cloudflare was recognized by the World Economic Forum as a Technology
Pioneer, named the Most Innovative Network & Internet Technology Company
for two years running by the Wall Street Journal, and ranked among the
world's 50 most innovative companies by Fast Company. Headquartered in
San Francisco, CA, Cloudflare has offices in Austin, TX, Champaign, IL,
New York, NY, Washington, DC, London, and Singapore.

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