Market Overview

Springbot Launches Onsite Abandonment Feature to Drive Conversions for Retailers

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The latest feature of the Springbot Exchange data co-op engages
potential customers

Springbot,
a data-driven marketing platform for eCommerce retailers, today
announced Onsite Abandonment, the latest feature to integrate with
Springbot Exchange, a data cooperative developed uniquely for eCommerce
SMBs. Springbot Exchange gives merchants access to data typically only
available to large retailers to help them engage more customers. Its
latest innovation, Onsite Abandonment, allows retailers to deliver
personalized email marketing messages to current and potential customers
who visited their online store but did not make a purchase.

One of the biggest challenges SMB merchants face is reaching website
visitors with targeted marketing. "With Onsite Abandonment, retailers
have the opportunity to send a reminder email to known prospects, which
is much more likely to drive purchase," said Jarrett Board, head of
product management at Springbot. "The re-engagement opportunity is
significant given the overwhelming percentage of traffic that is
otherwise lost."

"Following up with known customers who do not make a purchase is an
important marketing activity, but the ability to connect with prospects
who are not yet active customers is a potential goldmine," said Amber
Marker, CEO and designer of Declan
+ Crew
. "Whenever we can get more personalized with our marketing
messages, we see a positive impact on results. The combination of
valuable data provided by Springbot Exchange and the automation offered
by the feature-rich Springbot platform allows us to do big things with a
small team."

Springbot Exchange and its first feature, Audience
Expander
, were launched in March 2018. Throughout the coming year,
Springbot plans to continue launching additional Springbot Exchange
features to help retailers identify and reach new audiences. Learn more
at https://www.springbot.com/.

About Springbot

Springbot provides advanced eCommerce marketing technology for small to
medium-size retailers. We make the overwhelming task of running and
tracking multi-channel marketing campaigns simple, from email and social
marketing, to online ads, Amazon Marketplace and more. The key is
Springbot's integration with Big Commerce, Magento and Shopify to
deliver the power of data management, marketing automation and
analytics. We then take that information and make data-driven marketing
recommendations specifically tailored for retailers' needs. To learn
more information about Springbot, please visit www.springbot.com
or follow us on Facebook,
Twitter,
LinkedIn,
Instagram
and the Springbot
blog
.

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