Market Overview

IRI Joins Forces with Ascential's One Click Retail to Enhance Industry-Leading Omnichannel Data Measurement and Insights


Deal integrates One Click Retail's SKU-level Amazon sales data with
IRI Liquid Data technology platform to provide a more complete view of
online and in-store purchases

a global leader in innovative solutions and services for the consumer,
retail and media companies, and One
Click Retail
, a market leader in Amazon data measurement, sales
analytics, traffic measurement and search optimization for global brand
manufacturers, are expanding their partnership to form a unique
opportunity for the CPG retail industry. With the integration of One
Click Retail's item-level sales data from Amazon into the
industry-leading IRI Liquid Data® platform, CPG manufacturers and
marketers will have access to one of the most comprehensive and granular
omnichannel data viewing and measurement platforms to uncover actionable
insights that drive growth online and in-store.

"We are excited to partner with One Click Retail," said Robert I. Tomei,
president of Market and Shopper Intelligence for IRI. "By leveraging
their expertise in item-level Amazon sales measurement and integrating
category data with our shopper-level data, we will provide the most
robust omnichannel view of the marketplace to deliver tremendously
powerful insights. Since we can now integrate and analyze sales and
traffic across all channels at such a granular level, our clients will
be armed with the unique and powerful insights necessary to optimize
their pricing, promotions and product mix. Ultimately, our clients will
be able to stay at the forefront of shopping trends and consumer
behaviors as sales continue to shift from in-store to online platforms."

Building on IRI's e-commerce solutions, including E-POS Channel
Measurement and E-Market Insights, which tracks more than 9 million
shoppers, IRI
partnered with Ascential's Clavis Insight
in 2016 to integrate its
industry-leading digital shelf analytics with IRI Liquid Data to deliver
market measurement, point-of-sale tracking and in-store performance
solutions for CPG manufacturers and retailers wanting to achieve a
holistic understanding of the market, brand performance, shopper
preference, cross-channel market share and key measurement metrics. With
the integration of One Click Retail's granular Amazon Sales, Share and
Traffic data, customers of all three will have an unprecedented view of
total retail performance beginning later this year.

"IRI's powerful omnichannel platform adds important context to our
unique item-level Amazon sales and traffic data, allowing brands and
manufacturers to view, measure and compare their performance across
channels and category competitors in unprecedented ways," said Spencer
Millerberg, founder of One Click Retail. "This partnership with IRI is
another testament to Ascential's commitment to building the most
comprehensive, accurate and actionable e-commerce strategy and analytics
platform in the world. With the recent launch of Prioritize
My Actions with ‘One Click'
that integrated our Amazon Traffic and
Sales data directly into Clavis
's Industry-leading 6Ps E-Commerce Intelligence™ platform,
the combination of the industry's best e-commerce analytics with IRI's
unparalleled in-store insights is giving all of our clients an advantage
never before seen in the industry."

To learn more about how One Click Retail, Clavis Insight and IRI can
drive growth online and in-store, meet all teams at the Amazon
Hack-a-thon in Seattle
(Sept. 25-26, 2018) and at the European
Hack-a-thon in London
(Oct. 23, 2018).

Helpful Links:

Press Release: IRI
and Clavis Insight Join Forces to Deliver Most Comprehensive E-commerce
Measurement and Insights Solution

Press Release: IRI
Announces Launch of Next-Generation E-Commerce Measurement and Insights

Press Release: IRI
Expands E-Commerce Suite with E-POS Measurement Solution

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers, financial services and media companies grow their businesses.
A confluence of major external events — a change in consumer buying
habits, big data coming into its own, advanced analytics and
personalized consumer activation — is leading to a seismic shift in
drivers of success in all industries. With the largest repository of
purchase, media, social, causal and loyalty data, all integrated on an
on-demand, cloud-based technology platform, IRI is empowering the
personalization revolution, helping to guide its more than 5,000 clients
around the world in their quests to remain relentlessly relevant,
capture market share, connect with consumers, collaborate with key
constituents and deliver market-leading growth. For more information,

About One Click Retail

One Click Retail is a leader in e-commerce data measurement, sales
analytics and search optimization for brand manufacturers in North
America and Europe. Using a combination of website indexing, machine
learning and proprietary software to estimate weekly online sales and
traffic figures with 90%+ accuracy down to the SKU level, One Click
Retail has developed one of the most accurate, trusted and reliable data
platform in the marketplace. The One Click Retail Product Suite provides
first- and third-party business intelligence across the largest online
retailers such as Amazon, Walmart, Tesco, Sainsbury's, Macy's and Home
Depot. The world's top brands — such as Procter & Gamble, Panasonic,
Nestle, Philips, and Sony — rely on One Click Retail insights to drive
sales and profitability across e-commerce. One Click Retail's Total
e-commerce insights offering is currently in beta and expected to launch
in Q4. For more information and a capabilities' demo, visit

One Click Retail is an Ascential

View Comments and Join the Discussion!