Market Overview

Grand Lux Cafe Opens in Atlanta, Georgia

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Globally Inspired Café Makes Grand Entrance in Atlanta

The Cheesecake Factory Incorporated today announced the opening of its
newest Grand
Lux Cafe
® in Atlanta, Georgia.

With an internationally inspired menu
that crisscrosses the globe, and an in-house bakery that creates
decadent desserts
from scratch, a world of food awaits Atlanta area visitors and residents
at Grand Lux Cafe.

Located in Phipps Plaza, Grand Lux Cafe's newest restaurant showcases
contemporary interior design features including warm lighting,
comfortable seating, and a display kitchen and bakery.

Grand Lux Cafe of Atlanta will open at 11:30 a.m. Monday through Friday,
and 10:00 a.m. Saturday and Sunday. The restaurant is located at 3500
Peachtree Road N.E., Space 2093, Atlanta, GA 30326.

For more information about Grand Lux Cafe, please visit www.GrandLuxCafe.com

Fan us on Facebook at www.facebook.com/GrandLuxCafe

Follow us on Instagram at www.instagram.com/officialgrandluxcafe

About Grand Lux Cafe

A world of food awaits™ at Grand Lux Cafe, where internationally
inspired cuisine is served in an elegant but relaxed atmosphere. Created
by the insatiable founders of The Cheesecake Factory®, Grand
Lux Cafe first opened in Las Vegas at the famed Venetian®
Resort, Hotel and Casino, and was inspired by extensive European travel
exploring Italian trattorias, French bistros and the grand cafes and
pastry shops of Vienna. Blending the grandeur and luxury of European
cafes with the sensibilities and spirit of an all-American restaurant,
the upscale-casual restaurant offers guests a unique dining experience
from cuisine to décor. For more information, please visit www.GrandLuxCafe.com.

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining
segment in 1978 with the introduction of its namesake concept. The
Company, through its subsidiaries, owns and operates 214 full-service,
casual dining restaurants throughout the U.S.A., including Puerto Rico,
and Canada, comprised of 198 restaurants under The Cheesecake Factory®
mark; 14 restaurants under the Grand Lux Cafe® mark; and two restaurants
under the RockSugar Southeast Asian Kitchen® mark. Internationally, 21
The Cheesecake Factory® restaurants operate under licensing agreements.
The Company's bakery division operates two bakery production facilities,
in Calabasas Hills, CA and Rocky Mount, NC, that produce quality
cheesecakes and other baked products for its restaurants, international
licensees and third-party bakery customers. In 2018 the Company was
named to the FORTUNE Magazine "100 Best Companies to Work For®" list for
the fifth consecutive year. To learn more about the Company, visit www.thecheesecakefactory.com.

FORTUNE and FORTUNE 100 Best Companies to Work For® are registered
trademarks of Time Inc. and are used under license. From FORTUNE
Magazine, March 1, 2018 ©2018 Time Inc. Used under license. FORTUNE and
Time Inc. are not affiliated with, and do not endorse products or
services of, The Cheesecake Factory Incorporated.

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