Market Overview

EyeQue Hires Chief Marketing Officer to Strengthen Leadership Team for Accelerated Company Growth


Industry veteran Datta Nadkarni joins to drive the company's vision
to lead the next consumer revolution in eye care

Today, EyeQue®,
the leader of at-home vision solutions, announced the appointment of
Datta Nadkarni as its first chief marketing officer (CMO). At EyeQue,
Nadkarni will oversee global marketing, focused on driving consumer and
practitioner adoption as the company expands beyond the United States
into international markets. He joins after successful tenures at leading
global companies including LensCrafters, Vision Express, Coca-Cola,
Colgate-Palmolive, Philips Electronics, and Farmers Insurance.

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Datta Nadkarni, EyeQue Chief Marketing Officer (Photo: Business Wire)

Datta Nadkarni, EyeQue Chief Marketing Officer (Photo: Business Wire)

"At EyeQue, we're redefining eye care by putting vision screeners
directly into consumers' hands," said Dr. John Serri, co-founder and CTO
of EyeQue. "Datta brings a wealth of marketing and business development
experience and was instrumental in what could be considered the first
consumer revolution in eye care – the introduction of premium quality
one-hour eyeglasses in the U.S. and several international markets. We're
thrilled to bring Datta onboard to help EyeQue usher in the next era in
eye care – at-home vision testing."

Nadkarni brings more than 25 years of marketing, sales, and business
development experience with extensive work on global consumer product
and service initiatives. He will focus on EyeQue's global marketing
strategy and developing partnerships with eye doctors and the
vision-care community.

"As telehealth expands to meet the needs of the modern consumer, vision
care must advance along with it. EyeQue is democratizing vision
correction through technologies and services that will one day be viewed
as the norm," said Datta Nadkarni, CMO of EyeQue. "I'm delighted to join
a team of innovators creating technology and devices that empower both
consumers and eye care professionals to take advantage of smart,
convenient vision solutions outside of the doctor's office."

Nadkarni's appointment comes as EyeQue embarks on an exciting roadmap of
new product and service offerings. EyeQue currently offers two
intelligent vision solutions with more than 17,000 devices in the hands
of consumers. The EyeQue Insight, a visual acuity screener that can also
be used for cataract monitoring (MSRP $90), and the Personal Vision
Tracker, a mobile refraction error test that enables people to order
glasses online with EyeGlass Numbers (MSRP $30). Both devices leverage
patented processing algorithms and optical technologies that present
test results and track vision changes over time. All EyeQue devices are
currently available and sold directly to consumers.

About EyeQue

EyeQue® is the leader of at-home vision testing, bringing affordable eye
care to everyone. The Company is dedicated to putting accurate vision
tests directly into the hands of people around the world. Based on
patented technologies, EyeQue's intelligent vision solutions allow
people anywhere to self-administer vision tests using an optical
smartphone attachment, mobile application, and a secure cloud-based
processing and service center. The Company innovates from its Silicon
Valley headquarters.

EyeQue does not issue prescriptions. The EyeQue Personal Vision Tracker
accurately measures for refractive error and detects changes between
regular eye exams. These tests do not replace a comprehensive eye exam
that evaluates ocular health and binocularity. EyeQue strongly
recommends people visit an eye care professional annually to receive a
complete eye health exam.

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