Market Overview

Cruise OTA Dreamlines Expands US Operations


Dreamlines, cruise OTA market leader in Germany and Australia, has
expanded its business in the USA. After establishing operations in the
USA in October 2017, Dreamlines quickly outgrew its original offices and
recently moved into a new facility to hire additional cruise consultants
for its dynamic growth plan. The new offices are located in Fort
Lauderdale, Florida, the cruise capital of the world. "We're excited
about the very promising market entry in the last months and are looking
forward to further developing our presence in the USA to become a major
cruise distribution player," says Steven Hattem, Managing Director of
Dreamlines USA.

Backed by a recent investment of $55M, Dreamlines plans to significantly
invest in its US operations and target the growing US cruise market.
Dreamlines follows a customer focused, service driven approach in a
hybrid business model between online and offline: The company offers
more than 20K cruise products of 30 cruise lines on
And it also connects customers via phone and e-mail with dedicated
cruise experts that guide them through the booking process and help them
find the cruise that meets their individual needs. In addition,
Dreamlines also provides flights and hotel stays to create a perfect
cruise experience.

Dreamlines USA is managed by Steven Hattem and Jasper Roll. Hattem is
the responsible manager on the ground in Fort Lauderdale and joined
Dreamlines with more than 25 years of experience in the travel and
cruise industry. His previous positions include leadership and executive
roles at World Travel Holdings (CruiseOne and Cruises Inc.) as well as
Carlson Leisure Group - now Travel Leaders. Roll takes care of the US
expansion from the Dreamlines headquarters in Germany. He is a B2C sales
and systems expert, having held leading roles at Rocket Internet and

The Dreamlines group will generate 400 million GMV in 2018 and will
thereby become the biggest cruise OTA outside the USA. In addition to
the USA, the group operates in Germany (headquarters), the UK,
Australia, Austria, Switzerland, the Netherlands, France, Italy, Russia,
Brazil and Singapore. Dreamlines recently acquired Cruise1st and entered
the UK market. "We are very satisfied with the successful start of the
US business and are looking forward to exploring all opportunities in
North America", says Felix Schneider, CEO of the Dreamlines group.

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