Market Overview

Triton Digital Integrates with Tru Optik to Bring Enhanced Targeting, Measurement, and Attribution to Streaming Audio and Podcast Advertising


®, the global technology and services leader to
the digital audio industry, announced today the integration of the
Triton Ad Server, Tap,
with Tru
, the audience intelligence and data-management platform at the
forefront of addressable Over-the-Top (OTT) and Connected TV (CTV), to
bring enhanced audience targeting, measurement, and attribution to
streaming radio and podcast advertising.

With more than 73 million Americans listening to podcasts monthly and
broadcast radio accounting for 17 of the top 20 audio streaming
services, there is an increased demand for advanced targeting across
streaming audio. Through this partnership, audio publishers that use
Triton Digital's Tap ad server will have the ability to leverage a
custom Streaming Audio Data Marketplace to facilitate audience targeting
across more than 75 million households in the U.S. Audience segments
include demographic, behavioral, and purchase data from leading
third-party vendors. Categories such as avid gamers, sports fanatics,
auto enthusiasts, fine diners, concert goers, globetrotters, big box
shoppers, tech enthusiasts, and more will be actionable for leading
broadcasters, podcasters, and streaming music services across desktop,
mobile, smart speakers and other internet connected devices. This
enhanced targeting will enable audio publishers to increase both the
value of their audio inventory, and the return on investment for their

"As pioneers of audio advertising solutions, we remain committed to the
continuous advancement of our technology, and to providing our clients
with solutions that make leveraging the power of digital audio both
simple and effective," said John Rosso, President, Market Development at
Triton Digital. "We are pleased to be integrated with Tru Optik, and to
expose their audiences in Tap for the benefit of our streaming and
podcast publishers, as well as their advertisers."

"With the rise of smart speakers and other connected devices,
advertisers cannot rely on device IDs or cookies alone to ensure they
are connecting with the right audiences," said Andre Swanston, Chief
Executive Officer and Co-Founder at Tru Optik. "Tru Optik's data
management platform and household graph have led the way in solving the
targeting and measurement challenges across the Over-the-Top TV
ecosystem. We look forward to partnering with Triton Digital to empower
brands and publishers with the precise audience insights needed to more
effectively reach millions of streaming audio and podcast listeners."

About Triton Digital
Triton Digital® is the
global technology and services leader to the digital audio and podcast
industry. Operating in more than 40 countries, Triton Digital provides
innovative technology that enables broadcasters, podcasters, and online
music services to build their audience, maximize their revenue, and
streamline their day-to-day operations. In addition, Triton Digital
powers the global online audio industry with Webcast Metrics®,
the leading online audio measurement service, that makes it easy for
advertisers and brands to determine the best destination and time to
reach their target audiences. Through unparalleled integrity,
excellence, teamwork, and accountability, Triton Digital remains
committed to connecting audio, audience, and advertisers to continuously
fuel the growth of the global online industry. For more information,

About Tru Optik
Tru Optik powers Connected TV / over-the-top
(OTT) advertising, making it measurable and attributable. The Tru Optik
OTT Marketing Cloud is the only audience measurement and data-management
platform that works across the entire OTT ecosystem, including Connected
TV. The company's advanced technology, proprietary audience
intelligence, and comprehensive solution suite, have solidified Tru
Optik as the preferred partner for many of the world's largest media
companies, brands, and agencies as they navigate the shift of TV to OTT.
Tru Optik has adopted strong privacy protocols that include clear
consumer opt-out mechanisms, masking of all personally identifiable
information, and transparency regarding the data it collects and how
that data is used by the Company's clients and partners.

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