Market Overview

Versium Partners with LiveRamp to Launch AI Powered B2B Audience Segments


Solution solves long-term industry problem of effectively targeting
business decision makers

a leading AI predictive analytics technology company, today announced a
new partnership with LiveRamp®,
an Acxiom®
company (NASDAQ:ACXM) and leading provider of omnichannel identity
resolution. As part of the agreement Versium will launch powerful new
AI-driven business decision-maker segments as part of a new B2B DMP.
This fills a critical market gap by enabling offline business
professional data, often contained within a company's own CRM, to be
targeted online. The partnership also provides LiveRamp customers with
access to Versium's modeling engine to create custom audiences,
optimized for the maximum propensity to engage. Versium's capability to
cross index business and consumer personas, ensures that the resulting
digital audiences have sufficient reach. As a result of this
partnership, business consumers will experience fresher, more relevant
digital engagement from brands, and more easily discover offerings that
meet their needs.

As part of the partnership, Versium will also power unique business and
consumer audiences built from Versium's extensive LifeData®
warehouse, which contains more than 1 trillion consumer and business
data attributes sourced through proprietary means.

"Historically, marketers have faced challenges targeting business
decision makers across social platforms and broader digital display,
because most targeting parameters are associated with consumer data,
resulting in low onboarding match rates to digital inventory," said
Chris Matty, CEO of Versium. "We solve this problem at scale by helping
companies increase match rates—often by as much as 400%, unlocking
superior reach and greatly improving the effectiveness of online
campaigns that target business decision makers."

"The success of delivering robust and actionable B2B campaigns hinges on
being able to derive actionable insights from high-quality data," said
Grant Ries, CEO of LiveRamp B2B and GM of LiveRamp's Data Store. "Our
partnership with Versium will allow us to expand our capabilities in B2B
that resonate strongly with our mission moving forward."

About Versium

Founded in 2012, privately- held Versium is a data technology company
that helps brands and agencies unleash the power of AI to dramatically
improve marketing ROI. Versium's automated predictive analytics
solutions leverage the company's SaaS-based, AI analytics platform and
exclusive LifeData® targeting data warehouse, to provide
fast, accurate and actionable data intelligence at a fraction of the
cost of hiring data science teams or professional services
organizations. LifeData® is the only industry source to
contain more than 1.5 trillion proprietary consumer and business data
attributes. Critical for advanced targeting, it includes both online and
offline consumer and business professional behavioral data such as
social-graphic details, real-time event-based data, purchase interests,
financial information, activities, skills, demographics and more. When
these attributes are matched to an enterprise's internal data and used
in Versium's machine learning models, clients improve customer
acquisition, retention and cross-sell and upsell marketing activities.
Respected industry leaders including Microsoft,
and others, use Versium AI-powered solutions to market effectively and

View Comments and Join the Discussion!