Market Overview

BigCommerce Appoints European Leadership Team to Accelerate Expansion


New VP and GM Mark Adams and Director of Business Development Deepak
Anand will expand every aspect of the company's international footprint

BigCommerce, the leading
ecommerce platform for fast-growing and established brands, today
announced Mark Adams has joined the company as vice president and
general manager for Europe. Capitalizing on his 15+ years of ecommerce
industry experience, Adams will lead the company's international
expansion throughout Europe, including day-to-day management of the
company's newly-opened office in London.

This press release features multimedia. View the full release here:

Mark Adams, European vice president and general manager for BigCommerce (Photo: Business Wire)

Mark Adams, European vice president and general manager for BigCommerce (Photo: Business Wire)

"Mark's extensive domain expertise and familiarity with the European
market will be invaluable as we explore avenues to maximize our service
to customers and partners," said Brent Bellm, CEO for BigCommerce. "As
we begin to scale our first European office, I'm also confident that
Mark's leadership will ensure consistency with our values and vision to
deliver the world's best ecommerce platform globally for both B2C and
B2B merchants."

Adams joins BigCommerce from eComp Consulting, the IT and ecommerce
consulting agency he co-founded that helped notable retailers such as
Aldi, Long Tall Sally, Cotswold Company and Andertons Music Co select,
integrate and launch their ecommerce platforms. Previously, he ran
ecommerce design and solution agency Portaltech, which grew to be the
top global agency for Hybris before it became part of SAP. Adams and his
co-founders eventually led Portaltech through a successful acquisition
process and transitioned the company to be a global leading systems
integration firm.

"Retail businesses the world over are looking to invest in technologies
that enable their digital transformation while reducing cost and
complexity," said Adams. "BigCommerce's customer-first approach, open
SaaS model and commerce as a service initiatives make it the ideal
choice for our merchants' growth. I'm excited to serve our customers and
partners throughout Europe and help accelerate their success."

Joining Adams, the company also announced the appointment of Deepak
Anand as director of European business development. A seasoned sales
leader in ecommerce and payment technologies, Anand previously served as
U.K. general manager for ecommerce platform Shopware. Earlier in his
career, Anand also held a variety of leadership and managerial positions
at a number of commerce tech companies including Magento and PayPal.

"BigCommerce believes in the power of community, and it's this
commitment to empowering partners to achieve more that makes it such a
unique platform," said Anand. "Digital transformation represents a
massive opportunity for growth, and together with our partners, we can
provide merchants the best-in-class technologies and services necessary
to bring their brand vision to reality in a more globalised way."

BigCommerce's European customers include thousands of fast-growth
companies as well as industry-leading brands, including Ben & Jerry's,
Bliss, Ford, Olive, Sharp and Skullcandy. Both Adams and Anand will
focus on expanding the company's existing ecosystem in the region
through the acquisition of new customers, as well as expanding
partnerships with ecommerce designers, development agencies and
technology providers.

About BigCommerce

BigCommerce is the world's leading cloud ecommerce platform for
established and rapidly-growing businesses. Combining enterprise
functionality, an open architecture and app ecosystems, and
market-leading performance, BigCommerce enables businesses to grow
online sales with 80% less cost, time and complexity than on-premise
software. BigCommerce powers B2B and B2C ecommerce for more than 60,000
brands, 2,000+ mid-market businesses, 30 Fortune 1000 companies and
industry-leading brands, including Assurant, Ben & Jerry's, Paul
Mitchell, Skullcandy, Sony and Toyota. For more information, visit

BigCommerce® is a registered trademark of BigCommerce Pty. Ltd.
Third-party trademarks and service marks are the property of their
respective owners.

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