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Columbia Sportswear Announces Appointment of Chris Adamek as Vice President, Chief of Staff for the Columbia Brand

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Columbia Sportswear (NASDAQ:COLM), a leading innovator in active
outdoor apparel, footwear, accessories and equipment, recently announced
that Chris Adamek, who has been consulting with Columbia since January
2018, has officially joined the company as the new Vice President, Chief
of Staff for the Columbia brand.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180806005548/en/

Chris Adamek — Vice President, Chief of Staff for the Columbia Brand (Photo: Business Wire)

Chris Adamek — Vice President, Chief of Staff for the Columbia Brand (Photo: Business Wire)

In this new role, Mr. Adamek will report to Executive Vice President &
Columbia Brand President Joe Boyle and will work closely with other
senior leaders throughout the business to help define and execute the
top strategic initiatives for the Columbia brand.

"With over twenty years of management consulting
experience, Chris brings a wealth of strategic knowledge to Columbia.
Additionally, he is already familiar with our business, having consulted
for Columbia on several projects in recent years," said Joe Boyle,
Executive Vice President & Columbia Brand President. "I look forward to
Chris' contributions as we continue to grow and evolve the Columbia
brand around the globe."

Most recently, Mr. Adamek served as Vice President for the Pacific
Region at the global consulting agency, North Highland, where he led the
retail and consumer goods practice and worked with a number of clients
including Starbucks, TaylorMade Golf, Nike, T-Mobile and DreamWorks
Animation.

About Columbia Sportswear

Columbia, the flagship brand of Portland,
Oregon-based Columbia Sportswear Company, has been creating innovative
apparel, footwear, accessories and equipment for outdoor enthusiasts
since 1938. Columbia has become a leading global brand by channeling the
company's passion for the outdoors and innovative spirit into
technologies and performance products that keep people warm, dry, cool
and protected year-round. To learn more, please visit the company's
website at columbia.com.

About Columbia Sportswear Company

Columbia Sportswear Company has assembled a portfolio of brands for
active lives, making it a leader in the global active lifestyle apparel,
footwear, accessories, and equipment industry. Founded in 1938 in
Portland, Oregon, the company's brands are today sold in approximately
90 countries. In addition to the Columbia® brand, Columbia Sportswear
Company also owns the Mountain Hardwear®, SOREL® and prAna® brands. To
learn more, please visit the company's websites at www.columbia.comwww.mountainhardwear.comwww.sorel.com and www.prana.com.

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