Market Overview

Blue Chip Named Marketing Agency for Natural Supplement Company Nutraceutical


Integrated marketing agency Blue
is proud to announce it has been named agency partner for
Utah-based natural supplement and personal care company Nutraceutical.
The partnership comes after a competitive review.

Blue Chip will be responsible for brand strategy, positioning and
activation for Nutraceutical, the number-one selling natural supplement
and personal care company in health food stores. Nutraceutical has more
than 40 all-natural brands in its portfolio, including Solaray®, KAL®,
Heritage Store and Dynamic Health®. To date, there has been limited
consumer outreach or targeted support for Nutraceutical brands, which is
a challenge that Blue Chip welcomes as Nutraceutical deepens its
commitment to brand marketing.

"We're inspired to partner with Nutraceutical to differentiate their
brands and accelerate consumer demand in the highly competitive health
food and natural space," said Larry Deutsch, Blue Chip's chief growth
officer. "Our brand positioning work will build on Nutraceutical's
prolific portfolio to help fuel their growth and category leadership."

In addition to brand work, the agency assignment includes integrated
marketing communications, digital, social media and content creation,
with the potential for media assignments in the future.

"We selected Blue Chip over other agencies for their brand marketing
expertise," said John D'Alessandro, chief marketing officer for
Nutraceutical. "In addition, we believe Blue Chip's fully integrated
capabilities will help us to truly activate our brands and differentiate
Nutraceutical in the marketplace."

The Nutraceutical win for Blue Chip comes on the heels of new
assignments from Bausch + Lomb, Daisy
and Medline.

About Nutraceutical

Nutraceutical is the premier manufacturer, marketer, distributor and
retailer of branded nutritional supplements, including Solaray®, KAL®,
Dynamic Health®, Nature's Life®, and more of the leading brands
available in natural food stores throughout the U.S. and International.
Nutraceutical's commitment to innovation, quality, loyalty, education
and customer service set us apart among health and natural food stores,
branded nutritional supplements and the customers we're proud to serve.
To learn more, visit

About Blue Chip

Blue Chip (
is a fully integrated, fiercely independent agency. Named to the Crain's
Chicago Business' Fast Fifty for five consecutive years (from 2010 to
2015) and then again 2017, Blue Chip delivers transformational growth
for high-profile clients such as Procter & Gamble, McCormick & Co.,
Inc., HARIBO, Brown-Forman, Daisy Brand and Fisher Nuts through the
creation and execution of innovative, multi-platform marketing campaigns.

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