Market Overview

GBH Insights Announces Appointment of Distinguished Marketing Expert Professor Russell S. Winer to Its Advisory Board


GBH Insights, a leading market research and custom analytics firm, today
announced the appointment of Professor Russell S. Winer to its Advisory
Board. Professor Winer is an accomplished academic, author, and editor,
and is currently the William Joyce Professor of Marketing at the Stern
School of Business, New York University.

"Professor Winer will be an extremely valuable addition to the GBH
Advisory Board," said Professor Eric Bradlow, Chairperson, Wharton
Marketing Department and GBH Co-Founder and Chief Research Officer. "He
is one of the world's top experts in marketing and consumer research and
will be a key advisor to GBH. Our research and analytics teams and our
clients will benefit greatly from his decades of experience studying,
teaching and putting into practice marketing and market research
theories and methodologies."

Jon Greenwood, GBH Co-Founder and CEO said, "GBH's customer-centric
focus aligns well with Professor Winer's expertise in areas such as
consumer choice, marketing planning, and pricing. Our relationship with
Professor Winer will give GBH access to the innovative and cutting-edge
market research methodologies and tools that Professor Winer develops
and tests in the academic setting at NYU."

In addition to being a world-renowned academic, Professor Winer is the
author of multiple books and more than 80 papers on a wide variety of
marketing and market research topics. He has also served as editor of
the Journal of Marketing Research, is Editor Emeritus of the Journal
of Interactive Marketing
, has been a Senior Editor for Marketing
and the International Journal of Research in Marketing,
and is currently an Associate Editor of the Journal of Consumer
. He is a past Executive Director of the Marketing Science
Institute in Cambridge, Massachusetts. Professor Winer is a founding
Fellow of both the INFORMS Society for Marketing Science and the
American Marketing Association and is the 2011 recipient of the American
Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator

Research mission statement:

At GBH we have a unique blend of industry and academic research
expertise, plus Wall Street experience, to help guide institutional
investors, private equity, and corporations through the confusion of
today's evolving technology landscape. Our proprietary research model
blends: 1) industry knowledge, 2) broad research expertise, and 3)
proprietary data analytics which we leverage to better understand trends
that can benefit or harm companies in both the near-term and long-term.
Our differentiated ecosystem touches masses of consumers, technology
experts, IT managers, C-level executives, and other decision makers.
GBH's research enables our clients to decipher the noise in the
marketplace and make better informed decisions.

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