Market Overview

UserTesting Names Two More Women to Executive Leadership Team: Michelle Huff, Chief Marketing Officer and Carol MacKinlay, Chief People Officer


Over 43% of UserTesting Employees are Women—Twice the Industry Average

the leading on-demand human insights platform, announced the appointment
of two women to the executive leadership team: Michelle Huff as Chief
Marketing Officer (CMO) and Carol MacKinlay as Chief People Officer
(CPO). Over 43 percent of UserTesting employees are women, shattering
industry norms.

This press release features multimedia. View the full release here:

Michelle Huff joins UserTesting as Chief Marketing Officer (CMO). (Photo: Business Wire)

Michelle Huff joins UserTesting as Chief Marketing Officer (CMO). (Photo: Business Wire)

brings UserTesting nearly 20 years' experience positioning
companies, products, and solutions to be market driven and
differentiated. Her experience in defining go-to-market strategies spans
solutions targeted at small businesses to the Global 2000. Most
recently, Michelle was the CMO of Act-On Software, where she
successfully launched a new company vision and thought leadership
platform that drove record growth up-market. Prior to that, she led
marketing and product management for a division of Salesforce as the
product line was expanding to appeal to startups, mid-sized businesses,
and large enterprises. Previous to that, Michelle held leadership
positions at Oracle where a core aspect of her role was to take market,
customer, and partner feedback to influence the go-to-market strategy,
vision and roadmap of a product portfolio.

"Gaining human insights directly from customers and prospects has always
been essential in all of my roles," said Huff, "from leading
product marketing and management teams to launching websites and
marketing campaigns. I'm a firm believer that to build truly great
customer experiences, businesses must understand 'the why' behind
every decision and find a way to quickly integrate human insights into
everything they do. At UserTesting, I plan to fuel this vision and
mission by driving the company's go-to-market strategy, building the
UserTesting brand, generating demand, and strengthening customer
engagement and advocacy."

brings UserTesting 20+ years' experience helping startups
to billion dollar companies scale by recruiting the right team, setting
the culture, and creating strategy to meet market demand and stakeholder
needs. Carol has held Chief Human Resources Officer (CHRO) positions at
several high-profile and high-potential companies such as Xero,
Plantronics, Jawbone, Borland, and Coverity.

"UserTesting has an amazing culture," said MacKinlay. "I hope to
amplify this energy and increase the momentum by partnering with
UserTesting's leaders to help them recruit stellar talent, prepare the
organization to scale, and focus on how all of our employees can be
successful together and in their careers."

Michelle and Carol join women leaders Janelle
, Vice President of Strategic Research Services, and Paige
, Vice President of Corporate Marketing, on the UserTesting
executive leadership team.

"UserTesting is committed to developing talent and creating an
environment where women leaders thrive and achieve exceptional results,"
said Andy MacMillan, CEO of UserTesting, "and with Michelle and
Carol and many others, we have incredible momentum. In fact, in an
industry where only 20 percent of tech jobs are held by women, over
43 percent of UserTesting employees are women
—a number we plan to
keep building on."

About UserTesting

UserTesting enables every organization to deliver the best customer
experience powered by human insights. With UserTesting's on-demand human
insights platform
, companies across industries make accurate
customer-first decisions at every level, at the speed business demands.
With UserTesting, product teams, marketers, digital and customer
experience executives confidently and quickly create the right
experiences for all target audiences, increasing brand loyalty and
revenue. UserTesting delivers human insights to over 35,000 customers,
including 37 of the top 100 brands in the world, and is backed by Accel
and OpenView. UserTesting is headquartered in Mountain View, CA. To
learn more, visit

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