Market Overview

Produce for Better Health Foundation Announces Trish Zecca as New Chair of the Board of Directors


Campbell Soup Company Global Nutrition Leader Tapped to Advance
Transformative Vision

Produce for Better Health Foundation (PBH), a nonprofit organization
whose mission is to increase Americans' daily consumption of fruits and
vegetables for better health, announced Patricia (Trish) Zecca, MS, will
take over as chair of the Board of Directors. Trish leads global
nutrition for the Americas business of the Campbell Soup Company. She
brings more than 20 years of experience in nutrition science, influencer
engagement and consumer education to this role. Trish and the Campbell
Soup Company have been a member of PBH for 8 years.

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"We are very excited to have Trish at the helm of the PBH Board of
Directors, especially during this important time of transformation for
PBH," said Wendy Reinhardt Kapsak, President and CEO, PBH. "Trish's
vision and innovative perspectives will be invaluable as we begin to
transform how the industry and influencers work together to give
consumers new reasons to enjoy more fruits and vegetables."

As the only national organization promoting increased fruit and
vegetable consumption in all forms – fresh, frozen, canned or packaged,
dried and 100 percent juice – PBH is uniquely positioned to engage
diverse stakeholders, consumer influencers and thought leaders in
science-based, integrated marketing communication efforts to boost
produce intake.

"There is no doubt that fruits and vegetables, in all forms, support
healthy lifestyles. But most people still only eat about half the
recommended daily servings for better health," said Trish. "I'm eager to
help inspire new behaviors and, in collaboration with all PBH members,
help people discover that eating more fruits and vegetables – whether
fresh, frozen, canned, packaged, dried or 100 percent juice – is a
delicious way to enjoy a happy, healthy and active lifestyle."

Trish received her bachelor's and master's degrees in nutrition science
from the Pennsylvania State University, and in addition to her role at
PBH and Campbell, is an active member of the Academy of Nutrition and
Dietetics and International Life Sciences Institute. She regularly
engages in public and private forums across government, scientific,
trade and health professional organizations to improve public health,
providing thought leadership at the Academy of Nutrition and Dietetics'
Nutrition Impact Summit and the American Heart Association's Healthier
Food Leadership Summit.

"Trish is perfectly suited to step in as chair of the PBH Board of
Directors," said Dennis Christou, Vice President, Marketing, Del Monte
Fresh Produce N.A., Inc., a former PBH chair. "With her strong consumer
marketing as well as health and wellness expertise, Trish will inject
new strategies and unique ideas to help advance PBH's mission."

About Produce for Better Health Foundation
Produce for
Better Health Foundation (PBH), a nonprofit 501(c)(3), is the only
national organization dedicated to increasing consumption of fruits and
vegetables, in all forms (fresh, frozen, canned, dried and 100% juice).

Since 1991, PBH has invested decades into developing trended insights on
attitudes toward all forms of fruit and vegetable consumption, in
addition to campaigns and partnerships with government, food industry
stakeholders, health professionals and other thought leaders to
collaborate, facilitate and advocate for increased intake. Campaigns
include first, the 5-A-Day program, and now, the Fruits & Veggies—More
Matters public health initiative. Fruits & Veggies—More Matters is the
nation's largest public-private, fruit and vegetable nutrition education
initiative. To learn more, visit and
Follow Fruits & Veggies—More Matters on Facebook or Twitter.

PBH also chairs the National Fruit & Vegetable Alliance (NFVA),
consisting of government agencies, nonprofit organizations and
industries working collaboratively to increase nationwide access and
demand for fruit and vegetables in all forms for improved public health.
To learn more, visit

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