Market Overview

Disney store Launches New "Disney store's Sleep Shop Hotline" and Expert Tips to Infuse Magic into Bedtime for Families and Fans

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Call 1-877-7-MICKEY to hear five special messages from beloved
Disney characters

Parents agree that putting kids to bed can be stressful, and a recent
study showed that 77 percent of parents are exhausted by the process of
getting their children to bed1. Beginning today, families and
fans can add a little Disney magic into the bedtime routine with the new
Disney store's Sleep Shop Hotline*. The toll-free number, 1-877-7-MICKEY,
has five special messages from Mickey Mouse, Minnie Mouse, Donald Duck,
Daisy Duck and Goofy to give kids something to look forward to at
bedtime. The phone number will run from today through August 31 and is
available throughout the United States and Canada.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180806005182/en/

(Graphic: Business Wire)

(Graphic: Business Wire)

In an effort to help improve the bedtime battle, Disney store and
shopDisney have launched a new "Sleep
Shop
" assortment of children's sleep items and have teamed up with
Lauren Olson, a certified pediatric sleep coach and founder of "Sleep
and the City
" to give her top tips to help parents troubleshoot
common sleep challenges.

Lauren commented, "As a mom of two extremely busy toddlers, I know
keeping consistent napping schedules and bedtime routines can be a major
production – from stall tactics to short naps and pre-dawn wake ups, it
can be hard on everyone in the household. I love that Disney store is
providing families with some easy, fun tools, like a sleep rewards chart
and light up plush toy, to try and alleviate some of the stresses
associated with sleep!"

Lauren's top tips for common sleep challenges:

Early Wake Up

This is common! If your child is waking up every morning before 6am,
it's time to invest in black out shades and a light or clock that
illuminates when it's time to get out of bed in the morning.

Won't Go to Sleep

If your child suddenly refuses to fall asleep on their own or is waking
up in the middle of the night, consider introducing a "friend" which is
only offered at sleepy time. This can be a blanket or favorite stuffed
animal, like the new Cuddleez! This oversized plush can even double as a
pillow for toddlers when traveling.

Be Consistent

Consistency is key. Decide on a consistent, yet flexible schedule that
works for your life and stick to it as best as possible.

Scared at Night

If your child tells you they are scared at night, introduce a "nighttime
friend" that is only offered at bed time, and encourage your child to
hold, squeeze or sing to their friend should they wake worried at night.

The "Sleep Shop" is home to a new assortment of kids sleep items across
Disney, Disney∙Pixar, Star Wars and Marvel including sleep rewards
charts, light up drinkware and plush, slippers and new pajama sets
ranging from $14.95 - $29.95. To check out the full array of sleep shop
offerings and see Lauren's full tips, visit www.shopDisney.com/sleep-shop.
To locate your closest Disney store location, visit our locator map here.

Connect with Disney store on social media:
Instagram: @shopDisney
Facebook:
https://www.facebook.com/shopdisney
Pinterest:
https://www.pinterest.com/shopdisney/

About Disney store and shopDisney

Disney store, which debuted in 1987, is owned and operated by Disney in
North America, Europe, Japan and China. Disney store carries
high-quality products, including exclusive product lines that support
and promote Disney's key entertainment initiatives and characters from
Disney, Pixar, Star Wars and Marvel. shopDisney.com is the ecommerce
destination for guests of all ages, offering a curated selection of the
best product from Disney store, Disney Consumer Products licensees,
global collections and collaborations, and Disney Parks and Resorts,
including trend fashion and accessories, toys, home and collectibles.
Disney store and shopDisney offer magical shopping experiences that can
only be delivered by Disney, one of the world's largest and most
successful entertainment companies. There are currently more than 215
Disney store locations in North America; more than 40 Disney store
locations in Japan; two locations in Shanghai, China including a
flagship; and more than 70 Disney store locations in Denmark, France,
Germany, Ireland, Italy, Portugal, Spain, and the United Kingdom, plus
online stores www.disneystore.co.uk,
www.disneystore.fr,
www.disneystore.de,
www.disneystore.se,
www.disneystore.dk,
www.disneystore.it,
www.disneystore.es,
and www.disneystore.co.jp.
Disney store and shopDisney are the retail merchandising arms of Disney
Consumer Products and Interactive Media, the business segment of The
Walt Disney Company (NYSE:DIS) and its affiliates that extend the Disney
brand to merchandise. For more information, please visit dcpi.disney.com/disney-store
or follow us at www.facebook.com/shopDisney,
www.instagram.com/shopDisney
and www.twitter.com/shopDisney.

1 Survey conducted by OnePoll for Firefly with a sample of
1,000 parents of children aged 3-12 in August 2017
* Limit 1
message per call. If calling using a mobile phone, standard mobile
charges may apply.

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