Market Overview

Tierra Nueva's Edible Coffee® Technology Attracts Major Attention; Manufacturers See Promise in "Wall-to-Wall" Product Placement in Stores


David G. Burke, CEO of coffee technology company Tierra
, announced today that Tierra Nueva's institutional product
development processes showcased at Chicago's IFT18 Science + Food Show
last month received major attention from some of the food world's
largest manufacturers – and follow-up transactions are in the works.

IFT18 Science + Food Show, attended by more than 20,000 food industry
leaders, was the first national exposure for Tierra Nueva's
coffee-science institutional capabilities.

"Following on the heels of Tierra Nueva's success in generating interest
from some of the world's largest retailers at May's Sweets & Snacks Expo
in Chicago, it was exciting and gratifying at IFT18 to achieve such
major interest in our institutional coffee technologies, which have
potential for application in perhaps thousands of products," commented

Several of the largest ice cream manufacturers in the U.S. are now in
test phases with Tierra Nueva's Edible Coffee® ingredient technologies.

"We envision a future in which Edible Coffee® products are wall-to-wall
within grocery. When you scan your grocery store – left to right –
you'll find Edible Coffee® in the frozen section, the salty snack aisle,
the ready-to-drink beverage aisle, the cookie and snacks aisle, and
confection and candy aisle. Consumers will search – and find – our
proprietary ingredients to be wall-to-wall within grocery."

Pablo Reyes, Director of Sales at Tierra
, said he was impressed by the attention Tierra Nueva received
from representatives of international manufacturers, especially

"IFT18 provided both quality and quantity in exhibitors and attendees,"
commented Reyes. "This was the first time we showcased our coffee
science and technology processes to these experts, and they were
well-received. They recognize the solutions we provide – superior new
taste versus anything out there, margin expansion, clean label – and
mostly new ‘big I' innovation."

"Our use of 100 percent of the coffee bean in our Edible Coffee®
consumer products, along with our continuing focus on new breakthroughs
in the science of coffee bean research and development, are sound and
socially responsible applications of a precious global commodity," said
Burke. "Whole bean means the environmentally-friendly process can reduce
coffee raw material costs by more than 30 percent, and create
significantly less waste – results unprecedented in the coffee industry."


Over the past four years, Tierra Nueva has product tested, piloted and
nationally launched various formats for branded and privately labeled
coffee thins, spreads, squares and other true coffee ingredient
products. Tierra Nueva employs more than 80 at its 42,000-square-foot
SQF3, kosher and Halal certified facility in Miami, Fla., opened in 2009.

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