Market Overview

Snapt Enhances Channel Program to Drive Partner Success and Accelerate Global Expansion


After significant success with its channel program, Snapt introduces
new opportunities for worldwide resellers to take advantage of higher
returns on growing channel program due to increasing enterprise demand
for Snapt's ADC

, the disruptive application delivery controller (ADC) solutions
company, today announced significant enhancements to its channel
program, Snapt Partner. The new offerings are designed to partner more
closely with existing and new channel partners and take advantage of the
number of enterprises turning to software-only ADC solutions.
Additionally, the program will increase partner effectiveness in selling
Snapt ADC solutions and deliver a higher return on the investments that
its partners make in Snapt.

Snapt's best-in-class
ADC powers fast, secure delivery of business-critical applications
anytime, anywhere, on any device, platform or cloud-based
infrastructure. In a market of legacy offerings, Snapt offers a modern,
software-only load balancing, acceleration and security solution that's
built for flexibility, performance and virtualization.

"As we continue to expand globally and the ADC market demands more
sophisticated solutions that can solve a broader range of enterprise
requirements, we are focusing more on channel partners who carry
complementary products such as F5 and Citrix," said Dave Blakey,
co-founder and CEO. "Snapt Partner is designed to grow businesses that
are looking for cloud-based products to succeed and thrive in this
market. Interest continues to increase in North America, the UK and
Benelux and we will be especially focused on supporting those areas for
the second half of this year."

New Program Features

The Snapt Partner program provides lucrative growth opportunities for
partners seeking to innovate, by offering comprehensive solutions for
today's application delivery challenges in a design that is ready to
carry products such as Citrix and F5. Snapt's goal is to help channel
partners accelerate growth and revenue opportunities with a disruptive
and easy-to-implement recurring service and revenue model.

Snapt Partner now offers:

  • Partner Tiers: The program has a simple three-tier structure –
    Silver, Gold and Platinum. The tier system allows partners to scale
    revenue and margins in line with market penetration. Snapt allows
    partners to generate demand, offers the best economics and ensures
    success as well as overall program management.
  • Demand generation: The opportunity to work closely together
    with Snapt to create demand through various partner co-marketing
    activities and opportunities including PR, events, webinars and more.
  • Best economics: Deal registration and assistance on closing
    deals based on tier level as well as lead generation assistance and
  • Channel success program: Marketing and operational support
    through sales and technical support, training and certification,
    collateral, as well as an extensive knowledge base and a robust
    partner portal.

"We are extremely excited about our partnership with Snapt and with the
ease Snapt Partner has allowed 9TH BIT Consulting to get on board," said
Barry De Waal, Chief Executive of Strategy & Sales at 9th
Bit Consulting. "With our 20 years of building integration and
middleware related solutions at customers, the questions around how to
scale and take advantage of containerization and cloud deployments are
coming thick and fast. The Snapt ADC offering now enables us to craft a
secure, load balanced software solution with incredible performance for
the ever-growing cloud and container world with the utmost flexibility."

To join, partners can visit:
or email

Additional Resources

For real-time updates, follow Snapt online at:

About Snapt

Snapt develops high-end solutions for application delivery and provides
load balancing, web acceleration, caching and security for critical
services. Snapt's products and services are designed to improve and
protect a clients' virtual infrastructure while providing fast delivery
and a stellar customer experience. Snapt works with companies around the
world to ensure their websites and services are always online, lightning
fast and secure. Snapt, Inc. is privately-held, with headquarters in
Atlanta, Georgia and offices in South Africa. For more information,

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