Market Overview

This is Outrageous! Krispy Kreme Doughnuts Introduces 'Reese's Outrageous Doughnut'

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Krispy Kreme Reese's Outrageous Doughnut is available starting
today, Aug. 6

Krispy Kreme Doughnuts and the Reese's brand are at it again,
this time creating the most outrageous doughnut experience ever! The new Krispy
Kreme Reese's
Outrageous Doughnut is available starting
today, Aug. 6 for a limited time at participating Krispy Kreme
shops in the United States and Canada.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180806005213/en/

The new Krispy Kreme Reese's Outrageous Doughnut is available starting today, Aug. 6 for a limited t ...

The new Krispy Kreme Reese's Outrageous Doughnut is available starting today, Aug. 6 for a limited time at participating Krispy Kreme shops in the United States and Canada. (Photo: Business Wire)

The fan response was so overwhelming when the brand introduced the Krispy
Kreme Reese's
Peanut Butter Doughnut last year, that Krispy Kreme
couldn't wait to give their fans another exciting mash-up with Reese's.

"This is hands down the most outrageous doughnut experience we've
created! The Reese's Outrageous Doughnut strikes a perfect
balance of taste and texture sensations with an airy chocolate doughnut,
gooey caramel and peanut butter drizzle, and classic crunch of Reese's
Pieces," said Mike Tattersfield, Chief Executive Officer of Krispy Kreme
Doughnuts.

The Reese's Outrageous Doughnut features a chocolate yeast dough,
dipped in Hershey's chocolate fudge icing, topped with mini Reese's
Pieces and drizzled with Reese's peanut butter and salted
caramel sauce. This doughnut creation is inspired by the Reese's Outrageous
Bar, which includes creamy Reese's peanut butter, smooth caramel
and crunchy Reese's Pieces candy, all covered in rich milk
chocolate.

Visit www.KrispyKreme.com
to find a participating Krispy Kreme shop near you. Share your
"outrageous" doughnut experience on social by tagging @krispykreme and
@reeses and using the hashtag #ReesesOutrageousDoughnut.

About Krispy Kreme Doughnut Corporation

Krispy Kreme Doughnut Corporation is a global retailer of
premium-quality sweet treats, including its signature Original Glazed
doughnut. Headquartered in Winston-Salem, N.C., the company has offered
the highest-quality doughnuts and great-tasting coffee since it was
founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising
program, which for decades has helped non-profit organizations raise
millions of dollars in needed funds. Krispy Kreme doughnuts can
be found in approximately 12,000 grocery, convenience and mass merchant
stores in the U.S. The Company has nearly 1,400 retail shops in 32
countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com,
or on one of its many social media channels, including www.Facebook.com/KrispyKreme,
and www.Twitter.com/KrispyKreme.

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