Market Overview

iClick Interactive Brings BI Solutions to Online Education Sector


Collaboration with to enhance data analysis in
Chinese tutoring solutions

iClick Interactive Asia Group Limited ("iClick") (NASDAQ:ICLK), a
leading independent online marketing technology platform in China, today
announced that it was extending its suite of Business Intelligence
("BI") solutions to the online education sector. iClick's consumer
datasets and analytics will bring enhanced value to a sector that is
increasingly being driven by data and changing consumption patterns.

iClick is cooperating with, a leading platform that
provides online and physical after-school tutoring to primary and
secondary students in China, to establish the new BI-powered education
system. The enhanced solution will help improve its
operational efficiency and capture new growth momentum through more
sophisticated data mining and advanced analytics.

Jian Tang, COO, CTO and Co-founder of iClick said, "We are
thrilled to work with to bring our BI solutions to a
fast developing sector. We believe data plays a vital role in matching
the learning needs of young people, and in providing more personalized
learning experience and tutorial materials as a whole. I am sure that we
will see success in the online education sector that underlines the
effectiveness of our BI solutions and we hope it will be adopted in
other business verticals going forward."

Jacky Wang, COO of said, "We are excited to
partner with iClick to raise the standard of data management and promote
operational efficiencies through data. The new collaboration will drive
more business initiatives and developments to sustain our success. The
company will continue to deploy a data-centric strategy in managing our
business to tap the significant growing opportunities in the online
education market in China."

iClick has the largest collection of datasets profiling Chinese online
consumers1 and significant value will come from integrating
this with's wealth of first-party data of more than one
million registered users from over 30 provinces and cities in China. The
parties will develop a Data Management Platform (DMP) and Social
Customer Relationship Management (SCRM) System specifically for to effectively analyze and develop more in depth and
actionable insights from their data. This will refine business
operations by facilitating personalized courses and tutor
recommendations based on students' profiles, learning progress analysis
and consumption statistics. To aid sales and marketing,
will now have the tools to better understand the needs of new and
recurring members and their lifecycles.

Another major value proposition of this collaboration is the application
of location-based services (LBS) technology. Using iClick's deep
analytics capabilities, is able to infer if a user is
living in a certain target district or community, and enrich customer
profiles by identifying factors such as marital status, income,
interests, online behaviors and price sensitivity, allowing to push relevant and targeted marketing messages aligned
with users' needs. A ‘lookalike' technology is also deployed to evaluate
potential customers based on the existing member profiles.

Data from China-based market research company iResearch shows that there
are now over 160 million primary and secondary students in China. The
country's online education market has grown over 30% year-on-year since
2013. In 2017, its total market size reached RMB29.9 billion with a
growth rate as high as 51.8%. Rising income level, parents placing
higher value on education and the increasing demand for quality
after-school tutoring services are all accelerators of the industry

Previously, iClick launched its powerful BI solutions successfully in a
number of sectors including retail, transportation and real estate.
iClick's breakthrough collaboration with sets a
benchmark for others in the field and also marks the successful progress
of the company's strategy.

About iClick Interactive Asia Limited

iClick Interactive Asia Group Limited (NASDAQ:ICLK) is an independent
online marketing technology platform that connects worldwide marketers
with audiences in China. Built on cutting-edge technologies, our
proprietary platform possesses omni-channel marketing capabilities and
fulfills various marketing objectives in a data-driven and automated
manner, helping both international and domestic marketers reach their
target audiences in China. Headquartered in Hong Kong, iClick
Interactive was established in 2009, currently operating in eight
locations worldwide including Asia and London.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements
constitute "forward-looking" statements within the meaning of Section
21E of the Securities Exchange Act of 1934, as amended, and as defined
in the U.S. Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "estimates," "confident" and similar statements. Such
statements are based upon management's current expectations and current
market and operating conditions and relate to events that involve known
or unknown risks, uncertainties and other factors, all of which are
difficult to predict and many of which are beyond the Company's control.
Forward-looking statements involve inherent risks and uncertainties. A
number of factors could cause actual results to differ materially from
those contained in any forward-looking statement, including but not
limited to the following: the Company's fluctuations in growth; its
success in implementing its mobile strategies; relative percentage of
its gross billing recognized as net revenues under the gross and net
models; its ability to retain existing clients or attract new ones; its
ability to retain content distribution channels and negotiate favourable
contractual terms; market competition, including from independent online
marketing technology platforms as well as large and well-established
internet companies; market acceptance of online marketing technology
solutions; effectiveness of its algorithms and data engines; its ability
to collect and use data from various sources; and general economic
conditions in China. Further information regarding these and other risks
is included in the Company's filings with the SEC. All information
provided in this press release and in the attachments is as of the date
of this press release, and the Company undertakes no obligation to
update any forward-looking statement, except as required under
applicable law.

1 In terms of number of active profiled users in 2017 among
independent online marketing technology companies in China according to
Frost & Sullivan.

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