Market Overview

Global Household Cleaning Products Market 2018-2022| Growing Demand for Premium Products to Boost Growth| Technavio


The global household cleaning products market is expected to post a CAGR
of over 5% during the period 2018-2022, according to the latest market
research report by Technavio.

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Technavio has published a new market research report on the global household cleaning products marke ...

Technavio has published a new market research report on the global household cleaning products market from 2018-2022. (Graphic: Business Wire)

A key factor driving the growth of the market is product innovation and
portfolio extension. To sustain in the intensely competitive household
cleaning products market, vendors are coming up with new product
formulations and subsequent launches. Moreover, manufacturers are
implementing technological advancements, such as using automated rapid
prototyping machine, implementing refill technology and introducing a
spray form of products. Such recent innovations in the global household
cleaning products market have been successful in increasing the sale of
household cleaners which is driving the growth of the overall global

This market research report on the global
household cleaning products market 2018-2022
also provides an
analysis of the most important trends expected to impact the market
outlook during the forecast period. Technavio classifies an emerging
trend as a major factor that has the potential to significantly impact
the market and contribute to its growth or decline.

This report is available at a USD 1,000 discount for a limited time
market snapshot before purchasing

In this report, Technavio highlights the growing demand for premium
products as one of the key emerging trends in the global household
cleaning products market:

Global household cleaning products market:
growing demand for premium products

Developed economies such as the US, the UK, Canada, and Japan, have been
experiencing a growing demand for premium household cleaning products.
Convenience, better packaging, and aesthetic appeal are the key
attributes of household cleaning product brands. Most consumers are
well-informed about the various cleaning products in the market and look
for better performance and quality of products. Moreover, vendors
incentivize this demand to increase their profit margins by charging
premium prices for these products, which can positively influence growth
in this market during the forecast period.

"Even though the scope for innovation is limited in this industry, it
is seen that several manufacturers are continuously investing in R&D to
innovate and launch new products, which is anticipated to drive the
growth of the market in the near future,"
says a senior analyst at
Technavio for research on cosmetics and toiletry.

Global household cleaning products market:
Segmentation analysis

This market research report segments the global household cleaning
products market by product (surface cleaners, dishwashing products,
toilet cleaners, and other cleaning agents) and geographical regions
(APAC, EMEA, and the Americas).

The EMEA region led the market in 2017 with a market share close to 40%,
followed by APAC and the Americas respectively. However, during the
forecast period, the APAC region is expected to show the highest
incremental growth followed by the Americas. EMEA is expected to witness
a commensurate decline in its market share by 2022.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market sizing
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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