Market Overview

Rita's Italian Ice Celebrates National Frozen Custard Day 2018

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Rita's Italian Ice, the world's largest Italian Ice and Frozen
Custard franchise, announces deal for frozen food holiday.

Rita's Italian Ice is celebrating National Frozen Custard Day on August
8th by offering their award-winning frozen custard for just 99 cents.
The creamy, old-fashioned sidekick to their famous Italian Ice has been
a Rita's fan favorite for more than 25 years. What better way to
celebrate that tasty treat than declaring a day in its honor?

Participating Rita's shops will be offering a promotional size frozen
custard in a cup or cone for just 99 cents. On National Frozen Custard
Day, guests are encouraged to visit their local Rita's to enjoy the rich
and creamy dessert. Guests can enjoy frozen custard anytime on Rita's
menu in a variety of ways - layered with Italian Ice in their signature
Gelati, blended with toppings in a Blendini, or in a Misto Shake, Rita's
refreshing take on a shake. These are just a few ways the brand has
twisted their frozen custard into a multitude of sweet treats.

Rita's Frozen Custard is richer and creamier than ice cream, which is a
bold claim, but Rita's Italian Ice President and CEO Linda Chadwick
stands behind Rita's promise of having the best frozen custard in the
business. "On National Frozen Custard Day, we're celebrating the
deliciously decadent, award-winning treat that has helped build the
Rita's brand. We hope our guests will enjoy visiting our shops for a bit
of happiness on August 8th to observe making it halfway to Friday,
heading back to school, cooling off from the summer heat or really any
reason at all."

Fans of frozen custard can find their nearest Rita's location by
visiting www.ritasice.com/locations/.

About Rita's Italian Ice:

Rita's Italian Ice opened its doors in Bensalem, Pennsylvania, in 1984,
and has been dedicated to spreading "Ice, Custard, Happiness!" ever
since. Now with more than 600 locations worldwide, guests around the
globe visit Rita's to celebrate their everyday moments with freshly made
cool treats in a fun-filled atmosphere. Known for its famous Italian ice
made daily featuring real fruit, and its award-winning frozen custard,
Rita's serves a taste of happiness with each delicious treat. For more
information about Rita's Italian Ice, please call 1-800-677-7482 or
visit www.ritasice.com.

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