Market Overview

The Indian Market for Dietary Supplements 2018-2023 - CAGR of 20% is Expected for 2015-2023 -


The "Dietary
Supplements (Vitamin, Herbal, Probiotic, Omega-3, Protein Supplements)
Market in India 2018-2023"
report has been added to's

The dietary supplements market in India is expected to grow CAGR of ~20%
from 2015 to 2023.

Vitamins and minerals occupies a larger share of the pie in the Indian
dietary supplements market - 40% - followed by the herbal segment
contributing 30%, proteins segment contributing 25% and other segments
contributing around 5% of the total market.

The vitamin and mineral supplements market comprises around 100 market
players. The urban population in India that resides in metro cities
predominantly consumes protein supplements.

Cardiac, anti-diabetic, dermatology, vaccines, vitamins, minerals and
nutrients are the fastest growing segments in the dietary supplements

Vitamin supplements dominate the dietary supplements market in India.
Amway India Enterprises Limited is the market leader in the vitamins and
dietary supplements segment, with ~33.8% market share, followed by
Pfizer Limited, Merk, Bayer, and Abbott. The probiotic drugs and dietary
supplements segment is dominated by Dr. Reddy's Laboratories, Tablets
India, and USV India.

Key Growth Drivers

  • Rapid digitization and increase in social media usage have increased
    awareness regarding nutrition care and improved access to vital
  • Changing lifestyles is increasing the incidence of several diseases
    such as diabetes, blood pressure, obesity and cardio-vascular
    problems, among others.
  • In urban areas, higher income groups are the main consumers of dietary
    supplements and this will grow at a considerable rate. Moreover,
    rising health consciousness, rapid growth of the e-commerce market and
    rising per capita income are driving the growth of the dietary
    supplements market in India.

Key Challenges

  • The lack of clear regulatory framework has been a major challenge to
    the growth of the dietary supplements market in India.
  • Around 60% of the dietary supplements sold across India are fake,
    counterfeit, unregistered and unapproved, in addition to being
    extremely difficult to identify.
  • In India, protein supplements are priced high, making it quite
    expensive for consumption on a regular basis by the lower middle class
    and rural population of the country.

Key Trends

  • Dietary supplements manufacturers are providing an increasing amount
    of information to customers to make them aware about their products.
  • Market players are currently undertaking a number of measures to win
    customer trust and improve overall quality standards in the industry.
  • Consumers prefer dosages in the form of capsules since they are easier
    to swallow and offer more formulation flexibility.
  • Liquid encapsulation is one of the emerging technologies and it
    provides superior safeguarding of the ingredients through moisture

Notable Development

  • In March 2018, Amway Enterprises India Ltd. launched Nutrilite in the
    herbal segment. The Nutrilite Traditional Herbs range includes
    Nutrilite Tulsi, Nutrilite Brahmi, Nutrilite Ashwagandha and Nutrilite
    Amalaki, Vibhitaki, and Haritaki.

Companies Featured

  • Abbott India Ltd.
  • Amway India Enterprises Pvt. Ltd.
  • Cadila Healthcare Ltd.
  • Dabur India Ltd.
  • GlaxoSmithKline Consumer Healthcare Ltd.
  • Herbalife International India Pvt. Ltd.
  • The Himalaya Drug Company
  • Merck Ltd.
  • Patanjali Ayurved Ltd.
  • Sun Pharmaceutical Industries Ltd.

Key Topics Covered

Chapter 1: Executive Summary

Chapter 2: Socio-Economic Indicators

Chapter 3: Introduction

Chapter 4: Global Health Supplements Market

Chapter 5: Indian Nutraceutical Market

Chapter 6: Indian Dietary Supplements Market

Chapter 7: Indian Dietary Supplements Market Segmentation

Chapter 8: Trade Analysis

Chapter 9: Key Factors Aiding Growth of the Market

Chapter 10: Key Deterrents to the Growth of the Market

Chapter 11: Key Trends

Chapter 12: Competitive Landscape

Chapter 13: Recent Developments

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