Market Overview

American Advertising Federation Taps MediaLink to Lead President & CEO Search


The American Advertising Federation (AAF) announced today it has engaged
MediaLink, an Ascential company, to lead the search for its new
President and CEO. The decision follows an announcement in May that
longtime AAF President and CEO James Edmund Datri will step down on
October 10th after completing 10 years of service to the

MediaLink will work closely with the AAF search committee comprised of
several board members and executives. The search will be overseen by
Managing Director Trish Shortell, who joined MediaLink in June to lead
the strategic advisory firm's executive search practice.

"As we look to find a President and CEO suited to advance AAF's impact,
an important success marker will be their commitment to next gen talent,
to multicultural advancement, and to bringing the industry together to
solve our shared challenges." said Amanda Richman, US CEO, Wavemaker and
AAF board chair. "MediaLink has a strong history of identifying leaders
capable of reimagining the traditional trade organization model. Their
executive search practice has a unique position in the marketplace,
giving them first-hand understanding of and access to top talent that
can drive lasting change."

"The AAF is a storied organization that has long supported the interests
of every corner of advertising and the industries that touch it," said
Michael Kassan, Chairman and CEO of MediaLink. "As this broad
advertising and marketing landscape faces reinvention every day, a
forward-thinking, inspirational industry voice is an increasingly
crucial resource for talent and businesses. We're thrilled to help the
AAF find its next leader who will become just that for our rapidly
transforming industry."

About the American Advertising Federation

Established in 1905, the American Advertising Federation (AAF), acts as
the "Unifying Voice for Advertising." Its membership is comprised of
nearly 100 corporate members made up of the nation's leading
advertisers, agencies, and media companies; a national network of nearly
200 local clubs representing 40,000 advertising professionals; and more
than 200 college chapters with 5,000 student members. The AAF operates a
host of programs and initiatives, including the Advertising
Hall of Fame
, the Advertising
Hall of Achievement
, the American
Advertising Awards,
 the National
Student Advertising Competition
, the Mosaic
Center for Multiculturalism
 and AdCamp for
high school students.

About MediaLink:

MediaLink operates at the intersection of media, marketing, advertising,
entertainment, technology and finance, delivering companies the advice,
partners and opportunities they need to enable change and drive
actionable solutions. Unlike any other company in the strategic advisory
space, MediaLink helps companies execute in the core areas of revenue
acceleration, industry marketing, investor strategy, data and technology
solutions, and talent (including retained Executive Search). Founded in
2003 by Michael E. Kassan, MediaLink employs 150+ professionals in New
York, Chicago, Los Angeles, San Francisco, London, Frankfurt and Berlin.
MediaLink is an Ascential company.

About Ascential plc:

Ascential is a global business-to-business information company that
informs and connects the business world in 150 countries through
market-leading Exhibitions & Festivals and Information Services.
Ascential powers the global trend forecasting service WGSN,
environmental risk data business Groundsure, e-commerce analytics
provider One Click Retail, the prestigious Cannes Lions festival for the
branded communications industry, the world's premier payments and
financial services congress Money20/20 and MediaLink, a U.S.-based
advisory and business services firm. The company provides customers with
world class content and connections empowering their businesses to be
the best informed and best connected.

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