Market Overview

LotLinx Adds Senior Sales Leader to Executive Team, Enhancing the Company's Ability to Expand Award Winning AI-Driven Marketing Solutions to Auto Dealerships Across the Country

Share:

LotLinx,
the automotive industry's No. 1 artificial intelligence (AI) company,
announced today it has hired Michael Morrison as Senior Vice President
of Sales in support of its mission to help auto dealers optimize their
marketing spend and grow vehicle sales profits through highly targeted
digital advertising campaigns.

Morrison brings to LotLinx over 10 years of sales leadership experience
from the Nielsen Company, one of the most respected global measurement
and data analytics companies for consumer and market research in the
world. Most recently, he was Nielsen's Managing Director of North
America in the Watch organization, with a focus on advertising
effectiveness. Throughout his career, he has built and led sales and
research teams responsible for providing global enterprises across a
number of industries with the business-critical insights necessary to
optimize their media spend and increase profitability.

At LotLinx, Morrison will be responsible for building and leading a
sales organization that empowers dealers to regain margin by using
LotLinx /AI/ to reduce marketing waste. As the fastest growing company
in Chicago according to Crain's Chicago Business, LotLinx has a stellar
track record of growth and the addition of Morrison is expected to help
turbo-charge that further.

"The auto industry is experiencing shrinking profit numbers, for both
new and used inventory, and rising digital advertising costs," noted
Morrison. "That means an optimized budget is key to survival. Increased
spending does not automatically equal more sales. You can't simply throw
more money into your ad spend in the hopes of out-shouting the
competition. That's just noise, and it is easily ignored by consumers.
The real trick is recognizing the exact time a potential customer is
most inclined to listen and - most importantly - ready to buy. That's
where a dealer's budget is best spent."

"Michael is a natural fit for us as we continue to set aggressive goals
for ourselves and the dealerships we serve," said LotLinx Chief
Operating Officer Gee Leung. "LotLinx provides tangible ROI, and the
numbers bear that out. Michael's insight will help dealers discern where
to dedicate their marketing spend for optimal results. I'm confident
that his addition to the team will be a key factor in maintaining the
remarkable growth we continue to experience."

This fall, LotLinx will attend several industry events, including
Digital Dealer 25, DrivingSales Executive Summit, Autovate, Used Car
Week, Kain Automotive, Automotive Analytics and Attribution Summit.
Members of the company's leadership team will be present at many of
these conferences to discuss the company's plans for upcoming
initiatives to continue to help dealers optimize media spend.

For more information, visit www.lotlinx.com.

About LotLinx

LotLinx is the automotive industry's No. 1 artificial intelligence (AI)
company dedicated to empowering automotive dealers and agencies through
its Vehicle Identification Number (VIN)-Specific™ digital marketing
platform. Thousands of car dealerships across North America have
successfully leveraged LotLinx's approach to delivering purchase-ready
shoppers to their websites. In the past five years, the company has
grown more than 67,000 percent, earning it the No. 1 spot on Crain's
Chicago Business' 2018 Fast 50 list, along with a spot on the Auto
Remarketing Power 300 for 2018. LotLinx partners with many leading
brands, including Audi, GM, FCA, Ford and Mazda for Cooperative
Advertising programs that reimburse up to 100% of a dealer's marketing
spend. Founded in 2012, LotLinx now works with global technology leaders
and serves many of the nation's Top 100 Auto Groups. To learn more,
visit www.lotlinx.com.

View Comments and Join the Discussion!