Market Overview

IZEA Appoints Michael Heald as CFO

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IZEA,
Inc. (NASDAQ: IZEA),
operator of IZEAx®, the premier online marketplace connecting brands and
publishers with influential content creators, announces the appointment
of Michael Heald as Chief Financial Officer, effective August 15, 2018.
Mr. Heald will fill the vacancy left by current CFO LeAnn Hitchcock, who
will be resigning from the role as of August 15, 2018. Ms. Hitchcock
will provide consulting services to IZEA as needed through a transition
period.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180803005101/en/

Michael Heald, Chief Financial Officer of IZEA, Inc. (Photo: Business Wire)

Michael Heald, Chief Financial Officer of IZEA, Inc. (Photo: Business Wire)

Mr. Heald is a Florida-licensed CPA with 20 years of diverse public
accounting, financial, and business consulting experience with a variety
of companies and industries, including software development and media
organizations. Mr. Heald has an extensive background in SEC reporting,
financial controls, forecasting, and complex transactional accounting
including mergers, acquisitions, and public financings.

After graduating from the University of Central Florida in 1997 with a
B.S. degree in Accounting, Mr. Heald worked as an auditor with BDO USA,
LLP ("BDO") and later with a local affiliate of BDO, Cross, Fernandez &
Riley, LLP (which was later acquired by BDO), where he advanced to the
role of Audit Partner. In 2017, Mr. Heald founded MRH Accounting &
Consulting, LLC to provide financial consulting and temporary CFO
services to both private and public companies.

Mr. Heald is familiar with IZEA, its operations, and certain of its
personnel. He previously provided services to the Company during his
tenure with BDO. In addition, he has prior working experience outside of
IZEA with both Ms. Hitchcock and the Company's Controller.

"Michael's deep experience in the public sector and his history with
IZEA will help us to smooth the CFO transition as we enter our next
phase of growth," stated Ted Murphy, Chairman and CEO of IZEA. "I am
excited to be working with Michael as we increase our tempo and look for
other opportunities to consolidate our space."

Mr. Heald resides in Central Florida and will be working from IZEA's
headquarters in Winter Park. He is a recent past Board Member of The
Foundation for Seminole County Public Schools where he chaired their
Take Stock in Children Committee, is a current Board Member of the
Seminole State College Accounting Advisory Board, and past Treasurer and
Board Member of Leadership Seminole.

About IZEA

IZEA operates IZEAx, the premier online marketplace that connects
marketers with content creators. IZEAx automates influencer marketing
and custom content development, allowing brands and agencies to scale
their marketing programs. IZEA influencers include everyday creators as
well as celebrities and accredited journalists. Creators are compensated
for producing unique content such as long and short form text, videos,
photos, status updates, and illustrations for marketers or distributing
such content on behalf of marketers through their personal websites,
blogs, and social media channels. Marketers receive influential content
and engaging, shareable stories that drive awareness. For more
information about IZEA, visit https://izea.com/.

Safe Harbor Statement

This press release contains forward-looking statements within the
meaning of Section 21E of the Securities Exchange Act of 1934. These
forward-looking statements are based largely on IZEA's expectations and
are subject to a number of risks and uncertainties, certain of which are
beyond IZEA's control. Actual results could differ materially from these
forward-looking statements as a result of, among other factors, changing
economic conditions. In light of these risks and uncertainties, there
can be no assurance that the forward-looking information contained in
this release will in fact occur.

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