Market Overview

Eagle Life Announces New Five-Year Product

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Eagle Select Focus 5 offers alternatives for principal protection,
growth potential

Eagle Life Insurance Company®, a leading annuity provider
that specializes in safe, innovative retirement options, announces the
addition of a five-year fixed index annuity product. The all-new Eagle
Select® Focus 5 is a safe-money alternative designed for
clients who desire both safety of principal and growth potential. The
new product joins a robust Eagle Select series of fixed index annuities.

"People have unique and individual goals with their retirement plans,
and we strive for excellence in helping them achieve them," said Kirby
Wood, Chief Distribution Officer of Eagle Life. "The products we provide
reflect our superior customer service, conservative investment approach
and principal protection of hard-earned dollars."

Eagle Select Focus 5 – available now – offers clients a 5 or 10 percent
liquidity option. It also offers flexible premiums that don't extend the
surrender period, a five year surrender charge schedule, terminal
illness and nursing care riders included at no cost and transparent
crediting methods. Plus, Eagle Select Focus 5 is the exclusive home of
the brand-new allocation option: The S&P 500® Dividend
Aristocrats® Daily Risk Control 5% Excess Return with
Participation Rate.

"With Focus 5, we're excited to offer a fixed index annuity that is
simple, easy to understand and utilizes proven crediting methods," said
Ron Grensteiner, President of Eagle Life. "As more and more people
approach retirement age, we look forward to helping them with their
financial security concerns."

ABOUT EAGLE LIFE
Eagle Life Insurance Company is a provider
of fixed and fixed index annuities marketed through broker-dealers and
banks. The company is a wholly-owned subsidiary of American Equity
Investment Life Insurance Company®, headquartered in West Des
Moines, Iowa. Eagle Life is committed to providing products with
integrity as well as superior service to the representatives it partners
with and their clients. For more information, please visit www.eagle-lifeco.com.

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